Programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them. To better understand the trends and shifts defining today’s programmatic OOH marketplace, we analyzed […]
Cannes, France – June 24, 2026 — At the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, today announced a strategic partnership that bridges the gap between digital retail media channels and in-store […]
At the Spring IBO show Broadsign Chief Strategy Officer Ari Buchalter was asked a couple questions about PerView impressions.. Here was his response, lightly edited. You can get impressions from Place Exchange or from Geopath. Will buyers accept Place Exchange impressions on the same basis as Geopath? In our experience, […]
Billboard Insider is running excerpts from an interview that Co-Publisher Dave Westburg conducted with Broadsign CEO and Chairman Burr Smith and Chief Strategy Officer Ari Buchalter at the IBO show. Today, Ari Buchalter talks about how Place Exchange helps independent out of home companies and programmatic pricing (remarks have been […]
At the Spring IBO show Billboard Insider’s Dave Westburg had a wide-ranging interview with Burr Smith, Chairman of Broadsign, and Ari Buchalter, Chief Strategy Officer of Broadsign. We will run excerpts from the interview. Today Burr Smith talks about taking on an out of home patent troll. The entire out […]
Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media […]
Insider’s Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]
Since the Broadsign announcement of their purchase of Place Exchange we have been discussing how this transaction may impact the industry with a number of critical players in the OOH space. First, a few key comments from a conversation we had with Ari Buchalter, the CEO of Place Exchange: Ari, […]
Dear Valued Partner, I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide. Place Exchange’s vast network of ecosystem integrations, advanced […]
November 25, 2025 Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers. MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment […]
