NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]
TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]
NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
Verizon has been expanding into digital out of home. In May the company joined the Digital Place Based Advertising Association. In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory. Insider asked Verizon’s media team some questions about what the company is doing. How did […]
MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines […]
NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]
MONTREAL, Canada and ROME, Italy— August 5, 2020 — Broadsign, the leading out-of-home (OOH) platform, has been selected by Media One, a leader in Italian out-of-home advertising, to drive business enhancements and power a digital transformation of their key commercial signage assets. Media One’s network reaches millions of people every […]
MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter […]
Insider gets lots of product releases, some more intriguing than others. This product release caught our eye: touchless screens which allow consumers to interact with a digital sign in a safe way. A technology you should keep your eye on. 18th June 2020 – CEN Media Group and Ultraleap have signed a deal that will […]
On yesterday’s Billboard Insider podcast GreenSigns CEO Joe Mancino gave tips for working with city hall. Today he talks about the benefits of being green. Recycled steel and resin How we think when we’re actually doing business is what makes us green. I’ll give you some examples…We’ve built many new […]
