MONTREAL and NEW YORK — January 16, 2020 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen […]
MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]
MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side […]
MONTREAL, Canada and Los Angeles, CA. October 23,2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media buyers […]
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. This network includes […]
MONTREAL, June 12, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by PATTISON Outdoor Advertising, a leader in Canadian OOH media, to provide a suite of software tools designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]
