Tag: Blip

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  Billboard Insider talked with John Barrett company’s President.  Barrett is […]

Blip Executes Gamestop Campaign for Wall Street Bets

The Wall Street Bets group already knew about Blip because Blip has good brand presence across the country among SMBs. On Reddit, they were posting about Blip to make sure they could quickly get their message out across the country. Using Blip for quick and affordable access to billboards almost […]

Blip Adds 25% to YESCO Digital Sign Revenue

Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%.  YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]

Insider Tests Blip’s Results

In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas.  Blip […]

Lyft Grants Adkom Exclusive Rights to Sell NYC Car-top Ad Screen Inventory

Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory.  Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]

Blip Billboards Makes News with Billboards Celebrating Graduation

Blip Billboards made the news in Utah with billboards celebrating graduating seniors.  Here a link to an ABCNews4 Article and video.  Lakeland Outdoor is honoring grads on billboards as are Reagan, Lamar and Highroad Outdoor. Insider’s take:  You should be pitching your capabilities to use digital billboards to feature graduating […]

Blip Pitches Ads for Grads

Last week Blip billboards launched  an innovative program to allow parents to honor grads.  Some details on the program. It’s a self-serve $20/day nationwide program. Parents can login and design an ad and select the billboard on which they want to run. Blip also provides the program to schools in […]

The Case for Advertising in Uncertain Times

Blip is proactively approaching clients to make the argument for continuing to advertise in uncertain times.  Here’s the case Focus on the long term. Increase market share. Let people know you are there. Take advantage of a great CPM while online and tv rates are skyrocketing. Here’s what the piece […]