Last week Blip billboards launched  an innovative program to allow parents to honor grads.  Some details on the program.

• It’s a self-serve $20/day nationwide program.
• Parents can login and design an ad and select the billboard on which they want to run.
• Blip also provides the program to schools in case the school wishes to honor the entire class of graduates.

Blip’s Daniel Fleischer says this about the program:

We felt it was important to really get this out there right now at a time when so many parents and students are bummed out about missing grad – this is way more scalable than any 1-by-1 grad campaign that has ever been done by a typical media company…It highlights the importance of Blip in the new OOH buying landscape – bringing OOH “to the people”. A lot of parents have been signing up to use Blip for their small businesses too. Blip’s model works for hyperlocal businesses, individuals, and larger businesses alike.