Lots of interest in billboard software to judge from the number of responses to our poll. Here are the results. 40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. We’d love to hear more about […]
A reader asks us what software people use to manage their out of home advertising companies. Some people use an excel spreadsheet. Signdash makes a simple, easy to use system which is popular with smaller billboard companies. Apparatix and Billboard Planet have more complicated systems with more capabilities. What do […]
Blip has completed its integration with BillboardPlanet’s Quantum platform, giving BBP users a new path to connect their inventory with the Blip Marketplace and start generating programmatic revenue. The integration allows media owners on Quantum to make their digital inventory available to Blip’s growing pool of self-serve advertisers. With only […]
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
Ran into Mike Donaldson at the IBO conference. Mike shared that Billboard Planet has been busy and they are growing. Here is some of my conversation with Mike: In November 2021 you and I talked about BillboardPlanet and your Quantum operating platform. How has Quantum impacted your business and how […]
