Here are Billboard Insider’s top 5 out of home stories for 2019. Mr Falzone Learns How To Conduct Business in Louisiana In April 2019 Scenic America President Mark Falzone said unflattering things about Lamar while testifying on an anti-billboard bill before the Louisiana legislature. Lamar CEO Sean Reilly, a former […]
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
By Anna Bager, OAAA President & CEO As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. Some of this success […]
We’re taking tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Midwood Signs Ron Guercio for being Billboard Insider’s most recent and 2,520th newsletter subscriber. To OAAA President and CEO Anna […]
Nearly 75% of Top OOH Advertisers Increased Spend November 22, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose seven percent in the third quarter of 2019 compared to the previous year, accounting for $1.98 billion, based on figures released by the Out of Home Advertising Association of […]
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week. Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home: Less than 10% of the global out of home inventory is digital. That’s going to change. 85% of digital online ads are […]
Today’s podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America. Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it […]
October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO […]
