With the permission of SignValue The U.S. billboard acquisition market is entering one of its most competitive periods in years. On October 14, Mubadala Capital completed its $6.2 billion acquisition of Clear Channel Outdoor, taking the company private. That leaves Lamar Advertising and OUTFRONT Media as the only two publicly […]
On last week’s Bell Board podcast Billboard Insider’s Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a REIT within 5 years Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it […]
Adams Outdoor Advertising is growing again, as yesterday they announced the acquisition of additional assets from Toby Outdoor, expanding their reach and position across North Carolina and Virginia. This latest tuck-in acquisition adds nine new billboard faces, including a premium digital display in Wilkesboro, NC, and two in Galax, VA. […]
Madison, WI – Adams Outdoor Advertising hosted a live billboard installation on Thursday, May 22 at Roosevelt Road and 26th Ave. in Kenosha, WI to celebrate the launch of Shalom Center Interfaith Network of Kenosha County’s new awareness billboard campaign. Established in 1982, the Shalom Center is a lifeline for […]
ArtPop Street Gallery is redefining the use of billboards—turning traditional advertising spaces into open-air galleries that showcase juried, local artwork. Each year through its flagship Cities Program, ArtPop provides 20 curated works from regional artists (including one high school senior) to its billboard partners, featured on a space-available basis for […]
September 3, 2024. Greensboro, NC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Triad Outdoor Advertising’s (“Triad”) billboard assets as of September 1, 2024. Terms of the deal were not disclosed. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through July 6, 2021. On Thursday we will publish a list of 427 US out of home companies ranked by bulletin and poster faces. Four […]
On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
NEW YORK – Global investment firm The Carlyle Group (NASDAQ: CG) today announced that it has provided a debt financing package for Adams Outdoor Advertising, one of the largest independent suppliers of premium out-of-home media. The Company, which owns and operates advertising assets in 12 core markets across the U.S., will […]
