Insider wants to make sure his readers know that this story was originally published on April 1, 2017. APRIL FOOLS DAY. The ad agency Piddle has announced an opaque, paper-driven process for buying billboards. Piddle’s chief creative officer Sven Opak said that the new system’s features include: massive amounts of […]
Insider wants to make sure his readers know that this story was published on April 1, 2017. APRIL FOOLS DAY. Yes it is a joke. Indiana judge Charlie “Bullfrog” McIntyre has ordered a County Planning Official to personally erect a billboard after wrongfully denying a billboard permit. “I’m fed up […]
Insider wants to make sure readers know this story was published on April 1, 2017. APRIL FOOLS DAY. Yes, it is a joke. By Brent Baer, Historian-in-residence, Billboard Insider As all of you veterans of the OOH business know, the term billboard came about by a guy named William Boarders. […]
Insider visited the land of cactus, Kalil, Clear Channel and Advision this week. First stop, Kalil and Co to see Max Drachman and Kalil’s out of home and media investment banking team. It’s a rare day when these nomadic investment bankers are in the same room. Pictured below left […]
The police report is out on last week’s Tuscon Uber crash. Property 360 carried a Bloomberg article on the crash which says that an eyewitness report: “raises the question of whether Uber’s self-driving sensors spotted the light turning yellow and, if so, whether it decided it could safely continue through the intersection. One […]
The 58th FEPE International Congress to be held in Stockholm from June 7-9 will be the most global in the event’s long history, featuring top speakers from all around the world. The Congress – with the theme “A Time of Revolution – Earning the Right to Win” – includes a […]
Company: City Outdoor Markets: New York, Florida, Massachusetts, Illinois, California. Headquarters: 1333 Broadway, Suite 506, New York, NY 10018 Pbone: 212-736-9400 City outdoor operates billboards in New York, Miami, Boston, Chicago, Los Angeles and San Francisco. In addition to billboards the company has manages a plant of 100 street bulletins […]
This week’s Billboard design tips come from Penneco Outdoor’s blog. They’ve written a brilliant article on choosing the best color for your billboard. Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a […]
Business Insider reports that British publisher, The Guardian, is preparing to file a lawsuit against ad tech company Rubicon Project. The Guardian is alleging Rubicon Project did not disclose fees it levied on advertiser’s looking to buy the newspaper’s on-line ad inventory. Billboard Insider recently reported on Rubicon Project and […]
Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County. Staugustime.com reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to […]
