By Matthew O’Connor, founder AdQuick 1. Outdoor advertising is antifragile — the disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in […]
Little Rock, AR – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has been awarded a five-year partnership renewal with Bill and Hillary Clinton National Airport (LIT) to provide state of the art advertising solutions. The latest […]
Company: Monroe Outdoor Headquarters: 1109 Hudson Ln., Monroe LA Market: Monroe, LA Phone: 318.388.2323 Email: sales@monroeoutdoor.com In business since 2002, Monroe Outdoor works with their business clients or ad agencies to produce bus wraps, bench ads, and interior bus ads, that build brand awareness. They currently have 20 buses wrapped and […]
September 12, 2017 – Porter Advertising, LLC announces the purchase of all billboard assets from Tom Raper Enterprises. The acquisition includes billboard displays in the Indianapolis, Dayton and Cincinnati advertising markets. This including 75 faces located n I-70 in both states, US 40 in Indiana, I-275 in Cincinnati, and on […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Ten students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2017-2018 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the OOH advertising industry family along with other students pursuing a […]
Did you know… Boston built America’s first subway in 1897 – the Tremont Street Subway. This week’s Geopath Market Spotlight focuses on the Boston DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how to become a […]
Florida billboard attorney Jennifer Sloane has this to say: “At the 11th hour, literally, Hurricane Irma took a more northward bound turn and headed towards central Florida (just west of Orlando). This unexpected turn did not give outdoor operators time to prepare. Luckily no structures have been seen damaged in […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
The eye of Category 5 Hurricane Irma passed over Turks and Caicos last Friday with winds of up to 155 miles an hour. Island Displays has a plant of sixteen two sided 12′ by 6′ structures within the right of way on the main highway of Turks and Caicos. Looks […]
