Other News

MRC Publishes Final Out-of-Home Measurement Standards

Insider’s Note:  We admit we were wrong on our timing.  Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]

Blip Acquires Signdash to Support Independent Operators

Blip, the leading self-serve platform for independent out-of-home media owners, announced today that it has acquired Sign Dash, a software platform built to simplify billboard operations. The move strengthens Blip’s long-term strategy to support media owners at every stage of their growth by offering practical tools that make daily work […]

Daktronics Announces New CEO

BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]

Why you want the long game—for better gains

Or how your billboard campaign should remain significantly consistent. If you want significant return. From Todd and Richard at Up To Something You’ll get tired of your ad long before your audience does. It happens all the time. A few weeks—or a few months—after launch, clients start to assume the […]

A Use for Old Billboard Vinyls

Repurposed Materials is a Westminster Colorado recycling company which is interested in your used billboard vinyls. Billboard Insider talked with Damon Carson, the company’s President to learn more. In what parts of the country can you take vinyls? We have six warehouses across America, so we’re interested in billboard vinyls […]

David Sailer Talks Digitals and M&A

Here are excerpts from comments by Clear Channel Outdoor EVP/CFO David Sailer at this week’s Bank of America leveraged finance conference, sponsored and analyzed by Signvalue. Sailer says the 2026 market looks robust Moving into 2026…the ad sales market…is more robust than it was last year…your larger, your premium assets […]

Lamar Buys KS Billboards

December 3, 2025 KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas to Lamar Advertising Company. KS Billboards is a Kansas-based company headed by Kacie Edwards. Lamar, based in Louisiana, is a leading operator of billboard, interstate logo, transit and airport advertising displays in the United States […]

OAAA Announces 2025 Media Plan Award Winners

NEW YORK, N.Y. – December 3, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective […]

OUTFRONT Gives Clients Chance to Win $500-10,000

NEW YORK, December 3, 2025 – OUTFRONT Media Inc. (NYSE: OUT) today announced its Local Business Sweepstakes. Beginning today, any new local business or small agency located in Atlanta, Boston, Chicago, Dallas–Fort Worth, Detroit, Houston, Los Angeles, Miami–Fort Lauderdale, the greater New York City area (including New Jersey), or Phoenix […]

Company of the Day – GUSAAS Signs

  Company: GUSAAS Signs Headquarters: Bismarck, ND Market: Bismarck, ND Phone: 701-391-7591 Email: ndbillboards@hotmail.com Founder and Owner, Joe Gusaas, is a Bismarck native who grew up in the local community. He earned his Mechanical Engineering degree from NDSU in Fargo before returning to his hometown to begin his career. Joe first got […]