Other News

“Stop It” and Start Making More Sales

There is a great sketch from the old Bob Newhart television show where he is a psychologist who works for $5.00.  (We use this clip in OOH Sales Mastery sessions from time to time to illustrate a point.  If you are unfamiliar with it, you can find it on YouTube.)  […]

Clear Channel Outdoor Sells Europe North for $625 million

SAN ANTONIO, Jan. 9, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of $625 […]

Departure Media Inks Bradley Airport Deal

Charleston, SC, 9th January 2024 – Leading airport advertising company Departure Media has inked a deal with Bradley International Airport (BDL) to manage in-terminal advertising from January 1 2025. The airport out-of-home advertising specialist was chosen to take charge of the airport-wide advertising program at the Connecticut travel hub following […]

Company of the Day: Upland Advertising

Company: Upland Advertising and Design, Inc. Markets: Minnesota Address: 21683 Campbell Lake Rd, Merrifield, Minnesota, 56465 Email: design@uplandadvertising.com Phone: 218-828-9435 Upland Advertising and Design operates a billboard plant in Minnesota in addition to providing branding, logo development, vehicle graphics and custom signs.   To receive a free morning newsletter with […]

DOOH delivers 10X more CPM than a Super Bowl Ad

By Steve Nicklin, SVP, Marketing & Analytics As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same […]

Billboard Battle Brews on Long Island

Is was February 2021 when Insider first reported that the Shinnecock Indian Nation had publicly refused a state order to cease construction of a second digital billboard on Sunrise Highway on Long Island despite a threat of fines and forceful removal of the tribal structures, arguing the state “lacks authority […]

CN Partners with VIOOH to Expand Programmatic Digital Out-of-Home

January 08, 2025 02:00 AM Eastern Standard Time LONDON–(BUSINESS WIRE)–ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology […]

Company of the Day – Veale Outdoor Advertising

Company: Veale Outdoor Advertising Markets: Northern California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA  95403 Phone: 707-777-7777 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising operates in Sonoma County with a primary focus on the development of local advertising for Sonoma County based businesses. In September 2022, Tom & Leanna Jackson purchased […]

Robert Moore on the Riley Outdoor Sale

Earlier this month veteran out of home exec Robert Moore sold 200 billboard faces, including 7 digital displays to Adams Outdoor Advertising.  Billboard Insider asked Riley Outdoor founder Robert Moore to talk about the sale.  This will the first in a series of articles in which Moore reflects on his […]

A Success Story: How Creative Doubled OOH Spending

Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]