GRAND RAPIDS, MICH — In the cold, snowy winter months, you can bet that Michigan residents are dreaming of some warmer weather. So, Extra Credit Projects and Gerald R. Ford International Airport snapped at the opportunity to remind audiences of their nonstop getaway options to Florida. Through a collaboration with OUTFRONT […]
Other News
Wildstone Buys 13 Digitals in London
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside […]
Ocean Outdoor Extends its Piccadilly Lights Partnership with Landsec
February 17th, 2025 Insiders Note: Portions of an announcement published by Ocean Outdoor. Landsec has extended its long-term partnership with Ocean which manages the Digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the world’s […]
Company of the Day – Your Local Network
Company: Your Local Network Headquarters: 1005 Olivia Ct, Westchester, PA Market: Westchester DMA Phone: 215 805-2234 Email: Jim@yourlocalnetwork.net Your Local Network specializes in indoor digital billboards. Their expertise extends far beyond that to website design and multichannel campaigns,. Their focus is to offer a full suite of services designed to […]
Reader Feedback on Digital Billboard Conversions
We received some excellent reader comments on creating value with digital billboard conversions. Grey Outdoor Founder Grey Vick says digitals take more sales time Great digital locations are lucrative and effective for advertisers. Operators need to factor in an increase in the cost of sales for any digital conversions. The […]
OUTFRONT 8-K Announces Departure of Clive Punter
Outfront Media filed an 8-K last week related to Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. The report provided the following announcement: Effective March 31, 2025, Clive Punter, Chief Revenue Officer of OUTFRONT Media Inc. (the “Company”), will separate […]
Makes you proud when…
West Coast Billboards CEO Jeremy Jones tells Billboard Insider about an event which makes him proud… After 20 years in the business, I had a call from my old boss at Clear Channel. I worked under him and he was a mentor to me. He was a superstar in the […]
Company of the Day: Your Big Sign
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign operates a billboard plant in Michigan. Alan Pittel is the founder. Last year Pittel was interviewed by the Glove First, a Michigan business podcast. He says he started Your Big Signs when he was helping a friend […]
Billboard Insider Classifieds February 15, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Creating Value with Digital Billboard Conversions
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]