Other News

Indiana Senate Committee OK’s Marijuana Billboard Ad Ban

  The Indiana Capital Chronicle reports that the Indiana Senate Transportation Committee approved an amendment to HB 1390 to ban outdoor advertising for marijuana.  Recreational marijuana is illegal in Indiana.  The bill’s sponsor complained at a hearing “and we have trucks, mobile billboards, that drive around and sit in front […]

Wildstone Buys Total Outdoor in Australia

Wildstone is set to become one of the biggest outdoor media asset owners in the Australian state of Victoria after agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The deal marks Wildstone’s first Australian portfolio acquisition and includes 14 digital and 38 classic sites. […]

Company of the Day – Adworks Outdoor Advertising

Company: Adworks Outdoor Advertising Headquarters: Poplar Bluff, MO 63901 Market: Southeast Missouri Phone: 573-727-9980 AdWorks Outdoor is an advertising company based out of Poplar Bluff, Missouri. AdWorks has over 80 locations and 160 faces in the Southeast region of Missouri.   To receive a free morning newsletter with each day’s […]

CEO Kevin Jones on What’s New at Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois Michigan North […]

Out of Home Revenue Grows Faster than Inflation in 2024

US out of home revenues grew faster than inflation in each of the four quarters of 2024.  Out of home revenues grew 4% for the year.  Inflation was 2.6% for the year.  Keep inflation in mind as you go through ad contract or lease  renewals.   To receive a free […]

Miles Travelled Up 2% in January 2025

Vehicle miles travelled grew 2% in Janaury 2025.  Miles traelled increased the most in the West.  Miles travelled declined in the south Atlantic due to storms.  Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

Western Union Teams Up with Vistar Media Across North America and Brazil

Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens March 25, 2025 09:00 ET | Source: Vistar Media NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement […]

A Goldmine of Top Local OOH Sales Talent

This is an opportunistic time to muscle build your local OOH sales organization. The two immediate prime areas of local OOH sales recruitment are local radio and local cable TV sales reps. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business […]

Wildstone Expands Spanish Portfolio as Local Market Grows

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has partnered with Alpha Publicidad Exterior, one of Spain’s most well-known out-of-home (OOH) media operators, to drive further growth and innovation across Spain’s flourishing OOH market. The strategic partnership will see Wildstone and Alpha develop opportunities to […]

OAAA Future Leaders Application Deadline Approaching

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