Other News

Sriubas to Leave OUTFRONT Effective December 31

Andy Sriubas is leaving OUTFRONT on December 31.  Here’s a review of the announcement, sponsored and analyzed by SignValue.  OUTFRONT’s 8k announcement is brief. Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers. Effective December 31, 2024, Andrew R. Sriubas, Chief Commercial Officer of […]

StreetMetrics and Lumix Partner to Measure Scooter Campaigns

BIRMINGHAM, AL – NOV. 26, 2024 – – Today, StreetMetrics announces a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns. Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 914 Lake Air Dr B, Waco, TX 76710 Phone: 254-772-9194 Email: info@swiftoutdoor.com Swift Outdoor operates a billboard plant located in Waco Texas.  The company was established in 2011. Swift Outdoor operates under the leadership of Kris and Brooke Tooley.  The company has a full […]

Max Drachman on M&A for 2024 and Looking Ahead to 2025

Hi Max, now that we are in the home stretch of 2024, how would you describe the M&A marketplace this year? Looking back on the year so far, it felt similar to the period following the recession, such as 2013 & 2014. There was some activity in terms of smaller […]

Out of Home Credit Tightens

Out of home credit markets are tightening.  Billboard Insider talked with several small out of home companies whose banks have refused to renew a line of credit or refused a request for acquisition funding. The data bears this out.  Here’s a chart taken form the Federal Reserve Senior Loan Officer […]

Humor on the Highway: MDOT Holds Holiday-Themed Safety Message Contest

ILOXI, Miss. (WLOX) – With Christmas around the corner, the Mississippi Department of Transportation is hosting a contest for people to come up with funny and quirky holiday messages for digital signs across the state. Insider’s Note: Even MDOT knows if you want to get a message out, digital is […]

Company of the Day: Sun Outdoor

Company:  Sun Outdoor Advertising. Markets:  Arizona, California, Oregon, Washington Headquarters:  11221 Pacific Highway SW, Lakewood, WA  98499 Phone:  866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982.  The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]

Billboard Insider Classifieds Noember 23, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

US Out of Home Revenue up 4.3% in 3Q 2024

Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing […]

SignValue’s Lamar Advertising at a Glance – 2024 Q3 Overview

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]