By Jason Morgan, The Daily Billboard Blog This month for Daily Billboard’s ‘Three of a Kind’ I thought I’d share three different treatments using L.A. infamous landmark, The Hollywood Sign. The iconic, internationally recognized sign was created in 1932 as an advertisement for a local real estate development and originally spelled out […]
San Diego, CA – May 15, 2018 – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced the San Diego Metropolitan Transit System (MTS) awarded CCO a new contract to administer, innovate and grow ad sales across MTS’ 550+ buses and 150+ trolleys for up to […]
Company: Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN 46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town. Burkhart was started […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town. On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign. It didn’t take long before Twitter was […]
Horton Outdoor (Cartersville, GA), a subsidiary of McWhorter Capital Partners, LLC (MCP), announced today that it has acquired assets of Owen Media LLC with a single location (digital & static face) in Tuscaloosa, AL as well as purchased four static structures while converting an old static to a two-sided digital […]
Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS 39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They also specialize in the design and manufacturing […]
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]
Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
