The Morning Call reports that Adams presented the case for a 616 square foot digital sign along the Hill to Hill bridge in Bethlehem during a three hour hearing in front of the Bethlehem Zoning Hearing board. Adams wants a variance to: construct a 616 square foot sign versus a […]
Other News
Mothers Day Content.
Mothers Day is May 13 This terrific post from Clear Channel Outdoor reminds Insider that now’s the time to run mother’s day promotions. By Jennifer Hurley, Clear Channel Outdoor Lookup Blog. This may come as a surprise, but men spend more money on their moms for Mother’s Day than women. […]
Company of the Day – Bedgood Outdoor Advertising
Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985. Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]
Digital Before/After By Out of Home Creative
By Melody Roberts, Out of Home Creative Out of Home Creative was commissioned by NewSouth Outdoor to redesign an existing digital campaign for their client, Montgomery Dental. In this situation, both the client and the outdoor advertising company were dissatisfied with the previous designs. The clients shared with me they […]
Steve Crayne on OOH Website Design
Steve Crayne knows how to design an effective out of home website. Crayne designed the Boardworks website which placed first in Billboard Insider’s 2018 Out of home website rankings with a perfect score of 20 points. Crayne’s latest project was designing a website for Trilogy Outdoor. Insider talked with […]
Geopath Market Spotlight: Pittsburgh
Did you know: Pittsburgh is the “City of Bridges,” boasting more than 445 of them in the city’s area The Big Mac was invented at a McDonald’s franchise in Pittsburgh in 1967 [wpforms id=”9787″] Paid Advertisement
Company of The Day: Bayou Outdoor
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes static billboards, four trivisions and two digital billboards. [wpforms […]
Synergy is overrated.
“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor. Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3. Synergy is overrated when it involves combining an OOH company a dissimilar business. Remember the “sight and sound” synergy which justified the CBS […]
Texas Court Moots Auspro Challenge
By Richard Rothfelder, Rothfelder and Falick Introduction On April 6, 2018, the Texas Supreme Court granted TxDOT’s Petition for Review and without hearing oral argument, issuing a formal opinion, or considering the merits of the case, vacated the judgments of the Court of Appeals and trial court (which ruled the […]
County Looking at Billboards As Revenue Source
Thirteen Luzerne County, PA owned parcels have been picked as possible sites for new billboards to generate revenue, according to a listing up for discussion at an upcoming county council real estate committee meeting. The Times Leader is reporting that the idea originally came from the county’s financial consultant who […]