Other News

Geopath Market Spotlight: Fort Wayne

Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]

Hometown Billboards Target Messages to Members of Congress

By Ken Klein OAAA Executive Vice President, Government Affairs Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G). In December, its trade association […]

Company of the Day: TDO Outdoor

Company: TDO Outdoor Markets: Michigan, Ohio Headquarters: Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising.  The firm operates more than digital and static billboard faces.  The largest concentration of billboards is in Toledo, Ohio.  Jodi Lanning is the company’s president.   [wpforms id=”9787″]   Paid Advertisement   […]

Clever Out of Home Christmas Cards

This old Eller Christmas card is a humorous classic.  Insider thanks Don Wright for the copy.  Be sure to read the punchline. Burkhart sent Insider a Christmas card which makes clever use of dynamic digital billboard technology.   [wpforms id=”9787″] Paid Advertisement      

Growth Trend For OOH To Continue Through 2018

An OAAA Sales Tip The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]

Arizona Lawmaker Seeks Ban on Medical Marijuana billboards.

  Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take:  States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising.  California and Washington prohibit marijuana advertising near schools and day […]

Company of the Day – Timmons Outdoor

Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware.  In Tennessee the focus is on advertising […]

20 Year Billboard Dispute Settled in Tacoma

Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007  Clear Channel began a legal and public relations counterattack (see billboard on […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Tri Outdoor

Company:  Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA  18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA.  The firm operates an 18 face plant around Allentown.  The company has been in business in excess of 50 years and is […]