Other News

Hazlet considers two digital billboards.

Hazletonian.com  reports that Hazlet, New Jersey is considering two additional digital billboards. Outfront has requested a variance wants to install a sign at Hazlet Avenue and Route 35.  The company is proposing to take down four 12 by 20 billboard faces in exchange for a two sided 14 by 48 digital […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement […]

Paul Wright’s 2019 Predictions

Paul Wright of Signvalue makes three predictions for out of home in 2019. We anticipate the out of home industry to become more closely integrated with technology. In addition to operational efficiencies like upgrading lighting to LED, adding sensors, digital displays and dabbling in programmatic buying, we expect to see […]

Street Media Group 3D Denver Bus Shelter

Street Media Group is running 3D creative for Circle K on a Denver Bus Shelter outside the Pepsi Center to announce the sale of full alcohol beer in convenience stores effective January 1. Street Media wrapped the entire shelter in red vinyl, installed a topper and ad copy on 3 […]

Geopath Market Spotlight: Sacramento

Did you know: Sacramento was home to the original Pony Express, the nation’s first expansive mail delivery service. Mark Twain got his start in writing in Sacramento, working for the Sacramento Union newspaper long before creating the novels Tom Sawyer and Huckleberry Finn. This week’s Geopath Market Spotlight focuses on […]

Company of the day: Media South Outdoor

Company:  Media South Outdoor Advertising Headquarters:  Jackson, Tennessee. Markets:  Tennessee, Mississippi. Phone: 866-945-0243 Media South was started in 2007 by Norm Isbell.  The company has 28 faces placed strategically in Tennessee and Mississippi.  Most of the faces are 10.5′ by 36′.   Prior to starting Media South, Isbell was a division manager for […]

Nancy Fletcher’s 5 Predictions for OOH in 2019

By Nancy Fletcher, President and CEO, OAAA 1.  Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s resurgent popularity, […]

Year End Regulatory Roundup

Three year-end regulatory stories. Myron Laible Billboard operators in Missouri thanked Myron Laible for his long service to the industry.  Laible retires from the Outdoor Advertising Association of America (OAAA) effective January 4, 2019, after 33+ years.  The OAAA Board of Directors and Legislative Committee honored him on November 13. […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48. [wpforms id=”9787″]   […]