Other News

Vistar Media Strengthens Retail Media Focus, Welcomes New Global Head of Retail Media

The OOH technology leader doubles down on retail media investment with the addition of Sean Cheyney who will spearhead Vistar’s global retail media strategy NEW YORK – October 23, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Sean […]

Company of the Day: Shipp Outdoor Media

Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]

DPAA Chair says new capital coming to digital out of home.

  Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last week’s DPAA Video everywhere summit.  He refers to Solomon Partners investment banker Mark Boidman’s view of the industry and then comments on future trends.  Billboard Insider thanks the folks at DPAA for sharing […]

Daktronics Announces Next Steps in Ongoing Business Transformation Plan

Sheila Anderson Named to Newly Created Role of Chief Data and Analytics Officer to Lead Digital Transformation BROOKINGS, S.D., Oct. 21, 2024 (GLOBE NEWSWIRE) — Daktronics Inc (“Daktronics” or the “Company”) (Nasdaq – DAKT) today announced the next phase of its ongoing business transformation plan to accelerate profitable growth, increase profit margins, and drive […]

Place Exchange and Best Buy Canada Partner for In-Store

Toronto, Canada (October 22, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, today announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into […]

Company of the Day – Sha Outdoor

Company: Sha Outdoors Headquarters: PO Box 33 Eldridge, AL 35554 Market: Birmingham, AL Phone: 205-495-0043 Email: shaoutdoors@gmail.com Sha Outdoors was started in 2016 to develop billboards along the I-22 corridor in Alabama. The company owns four billboard structures with 12 static billbaord faces on the I-22 corridor between Birmingham and the Alabama State line. […]

Got a Problem This Morning? Make Sure You Have an Attorney That Can Help

At the fall IBO Conference, Josh Feferman, owner of Primary Media, was on Billboard Insider’s panel along with his attorney Chris Rothfelder. They shared a story about a landlord dispute that took up the morning, the day of the panel.  Insider was glad they returned in time to share. Josh […]

Outdoorlink International Names Mike Donaldson Managing Director

Outdoorlink is pleased to announce that Mike Donaldson has been appointed as the Managing Director of its newest division, Outdoorlink International. With over 20 years of experience across 10 countries, Mike is uniquely positioned to lead Outdoorlink’s next phase of international expansion. He has a proven track record of driving […]

Digichief Launches Targeted healthcare Digital OOH Campaigns

October 16, 2024.  In collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence, DIGICHIEF has launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States. The offering will include both seasonal and physician diagnosed health conditions, aligned to zip codes, […]

Company of the Day: Seen Outdoor Media

Company:  Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: sayhello@seenmedia.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  Robert Levine is Chief Revenue Officer.  Jennifer Kearney is Director of Production and Logistics.The company […]