By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]
Lamar will utilize its digital billboard network throughout the year to drive awareness of the Imagination Library’s mission to inspire a love of reading in greater numbers of children in the U.S. and around the world BATON ROUGE, La., May 14, 2025 /PRNewswire-PRWeb/ — Lamar Advertising, one of the largest […]
Company: Ballyhoo Media Address: 101 NE 79th St. Miami, FL 33138 Markets: Ft. Lauderdale, Tampa, Seattle, Miami Email: info@ballyhooboats.com Ballyhoo Media describes itself as a water-based multi-media company changing the landscape of outdoor advertising. The founders of Ballyhoo are brothers Adam and Nate Shapiro along with Tyler Zlatin. Insider had […]
Here’s a summary of Sean Reilly’s comments at yesterday’s JP Morgan Investor conference, summarized and analyzed by SignValue. A good mood at last week’s OAAA conference The mood was very constructive…I’m not saying it was all rainbows and butterflies but it wasn’t gloom and doom…the best take away I got […]
LOS ANGELES—Media company Dream Outdoor recently launched a new digital out-of-home (DOOH) platform along Sunset Blvd. in central Hollywood. Dubbed “The Blade,” this vertically oriented DOOH screen is mounted to the façade of the Wallace on Sunset, an apartment complex owned by real estate investment trust Essex, across the street from […]
Good morning, everyone– and welcome to OAAA’s 2025 OOH Media Conference! It’s great to be here with you all in Boston – a city where history, creativity, and innovation converge, just like out of home. This iconic American metropolis sets the perfect stage for what promises to be an […]
Company: Barrett Outdoor Communications Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is company’s President. Barrett is a […]
Drachman M&A Co. and their CEO, Max Drachman always have a good sense of the deal market for the billboard industry. Insider thought this would be good timing to get his update on the market for the rest of 2025. Max, any takeaways from the IBO and OAAA conferences? The […]
May 12, 2025 (Las Vegas, NV) – Today, fast-growing out of home (OOH) advertising company Harkey Media announces its official expansion into Las Vegas. First and foremost, the expansion comes with an official office opening for the company at 6385 S. Rainbow Boulevard. In addition to the new office, Harkey […]
CoStar News reports that Regency Outdoor purchased a vacant retail property on the Sunset Strip for $26 million, with redevelopment plans underway for the high-profile corner. The 8,500-square-foot building at 8830-8844 W. Sunset Blvd. sits across the street from a well-known nightclub, the Viper Room, and has 130 feet of […]
