Other News

OOH a Powerful Sports Marketing Tool

WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]

Company of the Day: Go Digital America

Company:Go Digital America Markets: Nashville, TN, Montgomery & Troy, AL Address: 2163 Airline Dr. Ste 133, Bossier City, LA 71111 Email: info@godigitalamerica.com; steve@godigitalamerica.com Phone 844-489-6753   318-465-1340 Go Digital was founded in 2021 by Steven Keene. After selling a 100% digital billboard plant based in Louisiana, Steve and partner, Robert Gouthiere, […]

SignValue Helps Lamar Win Damages for Inverse Condemnation

In 2008, a local dealership in Broken Arrow, Oklahoma, sought approval from the City’s Planning Department to build a new Collision Center on its existing property along the Broken Arrow Expressway. At the time, Lamar Advertising maintained two back-to-back vinyl bulletins (four displays) on the site, prominently facing the highway. The […]

JCDecaux study finds quality OOH creative delivers twice the commercial impact

LONDON, Sept. 15, 2025 — System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, today released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in 7 markets and found that when OOH creative sparks emotion […]

Company of the Day – Departure Media

  Company:  Departure Media, Inc. Airport Advertising (DMI) Markets:  Listed Below Headquarters:  180 Meeting Street, Suite 350, Charleston, SC  29401 Phone:  843-571-2299 Email:  info@departure-media.com Departure Media operates airport advertising concessions in the following US airports: AGS Augusta Regional Airport and Private Terminal BDL Bradley International Airport CVG Cincinnati/Northern Kentucky International Airport DAY Dayton International […]

Jason Duff on an Advertising Success

Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff.  Comstor operates a 500 face out of home plant in Ohio and Indiana.  Last week Jason talked about how creative sets you apart.  Today he talks about an advertising success. How do you come up […]

The Market Likes Daktronics Results

Insider published an article last week on on the fiscal 1st quarter results for Daktronics.  It appears the market responded very favorably to what they heard.  Analysts had mostly expected soft results from Daktronics and were surprised when actuals were ahead of market expectations for both revenue and earnings per […]

Airport Ads Drive Results

New York, NY – As America’s airports experience record-setting traveler volumes and prepare for continued growth through 2025, new research commissioned by Clear Channel Outdoor (CCO), and conducted by Nielsen, offers a timely, data-backed case for local and national brands to amplify their presence in the airport environment. The study […]

Company of the Day: DBC Outdoor

Company: DBC Outdoor Address: 192 E Lewis St., Greensboro, NC. 27406 Phone: 336-274-8042 DBC Outdoor is a family run company which operates a billboard plant with 17 faces including 9 digital billboard faces in the Piedmont, North Carolina Triad.  The company was founded in 2021.  Taylor Dick is the company’s […]

Billboard Insider Classifieds September 13, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]