Other News

Who Depends on National Advertising?

A Billboard Insider reader asks “Do you by chance know what OUTFRONT, Lamar and Clear Channel Outdoor’s mix of local and national revenue is?” Here’s the data pulled from each company’s 2023 10k or 3Q 2024 earnings presentation, analyzed and sponsored by SignValue. Lamar’s more rural roadside billboard  plant relies […]

Early Bird Registration Opens for IBO Spring 2025 Conference

The highly anticipated IBO Spring 2025 Conference is officially open for early bird registration! Taking place April 8th-11th, 2025, in the stunning city of Salt Lake City, Utah, this exclusive event for the independent billboard industry promises to be an unforgettable experience of networking, innovation, and industry transformation. What to […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Target Outdoor

Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario.  The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’sPresident and CEO     To receive a free morning […]

Have a Wonderful Thanksgiving

  Wishing you all a wonderful day with family and friends. Special thanks to Greg Callaham for the artwork.

US Out of Home Revenues Grow in Line with Economy in 3Q 2024

The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024.  Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]

IBO Present First Annual Indie Impact Awards

LEVEL THE CREATIVE PLAYING FIELD WITH INDEPENDENT BILLBOARD OPERATORS AND THE FIRST ANNUAL INDIE IMPACT AWARDS It’s an awards show dedicated to the best in independent out of home creative advertising. No large-scale, publicly traded vendors, agencies, or operators. Just you and others like you—getting recognition for your hard work […]

OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity

OOH Campaign Highlights the Power of Donating During the Thanksgiving Season NEW YORK, Nov. 26, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive […]

Company of the Day: Sunrise Outdoor

Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to nearly […]

Legacy Buys Witchita Assets From ICT Media Group

On November 21, 2024 ICT Media Group, LLC. divested its Wichita, Kansas assets to Legacy Outdoor Advertising.  The Seller, ICT Media Group, is a Kansas-based company headed by Matt Vos.  The Buyer, Legacy Outdoor Advertising, is a Wyoming-based company headed by Chris Hilliard. Legacy also owns and manages assets in […]