Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media […]
Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-596-2256 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA. To receive a free morning newsletter with each day’s Billboard insider articles […]
Here are 4 things about OUTFRONT that SignValue learned by reading OUTFRONT’s 2025 10k. Fewer boards OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. Fewer People OUTFRONT’S headcount declined by 8% from […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: KEVANI Markets: California, New York Headquarters: 888 S. Figueroa Street, #370, Los Angeles, CA. 90017 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. The company has 82 large format faces with over 100,300 square feet […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law […]
Here’s a summary of Lamar Advertising CEO Sean Reilly’s comments at this week’s Morgan Stanley 2026 Technology, Media & Telecom Conference, sponsored and analyzed by SignValue. Lamar is finishing a multi-year, Oracle Fusion Cloud ERP project So we had what IT people call technical debt, right, 20-, 30-year-old legacy systems […]
Dr. Wilson had placed his unwavering confidence in me—or so he claimed. When we first met, he was warm, with just a trace of superiority. Not unusual among physicians I’d worked with before. A good sign, even. That was fine by me—I wasn’t there to debate the merits of […]
Company: Lake Billboard Markets: Ohio Address: 1285 North Ridge Rd., Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440–2 90–9765 Lake billboard operates a two sided digital billboard outside of Painesville Ohio. Billboard Insider talked with Brian Avsec, the company’s founder. How did you get into the out of home business. I […]
