Insider received a press release from Stokely Outdoor announcing 36 new billboards which have 144 faces across Oklahoma. Insider talked with Sam Stokely about the company’s growth. Did your growth come via new build and/or acquisitions? These are all new builds signs. Solid steel structures with hurricane frames for faces […]
With the advent of smartphones and social networks like Facebook, Snapchat and Instagram we really are living in a ‘Selfie generation’. Posting on social media and the OOH industry are a great match as they rely on eye-catching visuals to cut through the clutter, so today Daily Billboard Blog’s ‘3 […]
Did you know: The Louisiana State Exhibit Museum is a popular landmark within Shreveport. Shreveport Municipal Auditorium is regarded as home to Elvis Presley’s first performances. This week’s Geopath Market Spotlight focuses on the Shreveport DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Women over-index on the public out of home advertising boards versus the Fortune 500. Here are the numbers for Lamar, Outfront, Clear Channel Outdoor and JC Decaux. Women account for 32% of the board of directors for the four public out of home companies versus 11% of the typical S&P […]
Today marks the debut of the Billboard Insider podcast. Our first guest is John Weller, co-publisher of Billboard Insider and a co-owner of Billboard Loans, LLC, an out of home lending fund. John talks about out of home lending, what he thinks of the leverage of Lamar, Outfront and Clear Channel […]
Rob Schutz, co-founder and CRO for Ro, the healthcare startup, was interviewed last week on the Making Marketing podcast. He likes out of home although Insider thinks he takes too limited a view of out of home’s capabilities. Shutz’s comments are at the 16 minute mark of the 32 minute […]
Formetco is pleased to announce it is doubling the size of its digital production facility, dubbed “Digital Campus,” to accommodate the company’s growing number of projects. Digital Campus is the facility where Formetco, the nation’s leading outdoor advertising manufacturer and supplier, assembles, tests and packages its LED video displays before shipping […]
Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is CEO. Dan Norton is President. Jerry Norton’s grandson Mike is an EVP. […]
Several readers have asked Insider to do a podcast. We listened. Next week we launch the Billboard Insider Podcast. We will do 20-30 minute bi-weekly interviews with key out of home executives. We’d love to hear feedback or interview suggestions. Email us at billboardinsider@gmail.com or use the form below. […]
