US Out of Home revenues grew almost twice as fast as the US economy during the first quarter of 2019 as you can see from the chart below. This marks the second consecutive quarter where Out of Home revenue grew faster than the US economy. Insider compares the change in […]
Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Longview News Journal says that Starbucks wants to demolish a building at 707 W Marshall in Longview, Texas and put up a coffee store. The problem is that a three sided Lamar billboard sits on the site and will have to go as well. Lamar has agreed to remove […]
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years Sunrise has grown to nearly […]
Insider snapped this photo of IBOUSA General Manager Chris Cowlbeck eating vegan at the OAAA 2019 show. Cowlbeck tells Insider that the food is surprisingly good. He says there will be vegan food at the next IBOUSA convention along with morning yoga and a gestalt workshop called “Billboards and you” […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Outfront Media CEO Jeremy Male talked about the resurgence of national advertising at the Credit Suisse 21st Annual Communication Conference this week. Here are the highlights. On the increase in national advertising The big switch for the industry in the last 6-9 months is national…national is coming back. Over the […]
Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place. Schlitterbahan Water Park. Designed by Melody Roberts with Out of Home Creative. Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters. In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out. Smartlink controllers can do […]
