Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
Other News
A Quarter of Top OOH Spenders are Major Tech Brands
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
Company of the Day – Revelation Outdoor Management
Company: Revelation Outdoor Management Headquarters: 420 South Hill Street, Buford, GA 30518 Markets: Georgia, South Carolina Phone: 770-831-3984 Email: morganh@revelationom.com Revelation Outdoor comprises two companies, Trinity & Diamond Outdoor. Founded in 1997 by Morgan Hudgens and Senator Ralph Hudgens, Diamond Outdoor currently operates just over 100 faces in metro Atlanta and […]
What the Digital Out of Home Primer Says About Keeping Digital Billboards Safe
The second most popular post on the Billboard Insider website is Hacking Digital Billboards. There are people out there who would love to hack your digital signs. The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]
Louisiana legislators propose drastic billboard bills.
Two Louisiana Legislators are on the warpath against billboards. Rep Jack McFarland has introduced House Concurrent Resolution 4 in the Louisiana legislature to: Limit the number of billboards to 7,000 in the state Prohibit the conversion of any static billboards to digital billboards. Increase billboard licensing fees from $25/year to […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Renaissance Outdoor
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto Beverly […]
Out of the Office: Ben Ralston
Ralston Outdoor’s Ben Ralston owns the Katy Trail Ice House brewpub in Dallas. Ralston Outdoor supplied authentic hand painted billboards for a recent patio expansion. A vintage Pearl Brewing and a vintage Coca Cola ad on old 10’6″ Butler panels. Will someone ask the IBOUSA or OAAA to hold a […]
Billboard Insider Classifieds April 6, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
The FCC LED Signs Initiative
In February 2019 the FCC issued an enforcement advisory out of concern over a “growing number of companies that market noncompliant light-emitting diode (LED signs) in violation of the FCC’s rules.” The FCC had an initial round of enforcement actions in July 2017. Nineteen digital sign makers were fined. Insider […]