CNBC writes that a 46 story billboard is going up at the corner of 47th street at Broadway and 7th Avenue. The billboard will be incorporated into a building which replaces the soon to be demolished Double Tree Hilton Hotel. The digital billboards are part of a $2.5 billion redevelopment […]
By Stephen Freitas OAAA Chief Marketing Officer Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that […]
After a hard day at work, or in the garden, there’s nothing like a hot soak in the tub to relax and ease your muscles, maybe even to escape with a good read or glass of wine to unwind. And we’re not the only ones to think that either, as […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. […]
What happens when a landlord asks for a 25 times increase in the rent and then doesn’t bother to evict a billboard company tenant for 10 years? Cecil v Viacom answers that question. Here are the facts: On September 15, 1991, Viacom entered into a three year ground lease with […]
As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry. The trucking industry is worried that too many non-truck drivers are high, threatening […]
Company: PM Advertising Markets: California Headquarters: PO Box 3053, San Luis Obispo, CA 93403 Phone: 805-441-7861 Email: paulgmoerman@gmail.com Central Coast Billbaords owns a billboard plant around Sal Luis Obispo and Morro Bay to the west of Bakersfield. Many of the firm’s signs are smaller wooden structures. Paul Moerman handles sales. […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Here’s a great infographic on why it’s good to be in the out of home business. Insider took this form PJ Solomon’s March 2019 Media Monthly. Insider thanks Mark Boidman for permission to reprint. Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]
Here’s a table of US Out of Home revenues for the past 28 years compared with the change in the US GDP. The results: Out of Home has been a GDP business since 1990. US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in […]
