The OAAA has been emphasizing attribution research this year. The idea is to provide hard data to out of home buyers on how out of home advertising influences consumer behavior. The OAAA hired Rick Wilson, Associate Professor of Texas State University, San Marcos to review the data. Here are the […]
Vendor: Tiffin Metal Products Products: All-steel panels, horizontal and vertical sections, Windguard Trim, wall mount bracket systems Address: 450 Wall Street, Tiffin, OH 44883 Phone: 800-537-0983 Tiffin Metal Products has been serving the outdoor business for over 90 years and is a member of both the OAAA and IBOUSA. Insider […]
Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]
Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]
Adam Shapiro, the CEO of Ballyhoo Media reached out to Insider after our article on Monday. We thought it would be helpful to get their perspective on the New York situation so here is our interview with Adam. Adam, when you entered the New York market, what service were you […]
CHICAGO — (June 25, 2019) ─ Intersection, the leading media and smart cities technology company, today announced that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. […]
Did you know: Columbus holds distinction as Ohio’s largest city ahead of Cleveland and Cincinnati Geraldine Fredritz Mock became the first woman to fly solo around the world in 1964, starting and ending in Columbus. This week’s market spotlight focuses on the Columbus DMA. Infographics for the top DMA’s and […]
Company: Total Outdoor Markets: California, Illinois, Massachusetts, Michigan Address: 414 Stewart Street, #204, Seattle, WA 98101 Email: info@totaloutdoor.com Phone: 206-430-6080 Total Outdoor operates a wall and bulletin out of home plant in: Boston Chicago Detroit Los Angeles Total was founded in January 2011 via the acquisition of the Washington and […]
Having your independent contractors sign waiver language can mitigate your risks. That’s the lesson of Holmes v. Clear Channel Outdoor. Here are the facts. Fred Holmes was an experienced billposter who signed an independent contractor agreement with Eller Media. The independent contractor agreement contained this waiver language: “Contractor hereby waives […]
By Ken Klein OAAA Executive Vice President, Government Affairs Business loves the start-up (Apple is the No. 1 customer of OOH). But what can business learn from 100-year companies, the centennials? “How do they do it?” asked a trio of business gurus who published their findings in the Harvard Business […]
