MINNEAPOLIS-ST. PAUL – October 22, 2019 – Intersection, the leading media and technology company, today announced that it has been awarded a two-year extension of its exclusive partnership with Metro Transit to sell and display advertising across the Twin Cities’s light rail and bus systems. Intersection will continue to manage […]
Other News
Company of the Day: Azalea Outdoor
Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 725 Broad Street, Augusta, Georgia, 30901 Phone: 706-564-5707 Azalea Outdoor owns 160 faces in Georgia and South Carolina. The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before selling […]
Fairway’s Last Two Markets Sold?
Rumor has it that private equity fund GTCR has signed an agreement to sell the last remaining Fairway Outdoor markets (Georgia, Alabama, Florida and Kentucky) to Standard Outdoor. Standard Outdoor is a subsidiary of Standard Diversified, the publicly-traded holding company which has investments in out of home, tobacco and insurance. […]
Sean Reilly on Anna Bager, Privacy, Digital Billboards and ESG
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
New Study Finds OOH Amplifies All Major Media More than 90%
October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
Run personal ads about as frequently as McDonalds carries the McRib.
Yesterday Insider posted on the risks of running personal ads on billboards. An employee at one of the big three out of home companies suggests caution is the word when running personal ads. I think it’s a fine line, but one that can be navigated fairly easily using common sense. […]
Company of the Day – Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Boidman Makes the Case for Out of Home
PJ Solomon investment banker Mark Boidman made the case for out of home while appearing on Bloomberg Daybreak last week. Here’s the interview: “Disney banned Netflix from advertising on their properties…the opportunity is to continue to diversify into other out of home media channels, and out of home media is […]
Personal Messages on Billboards
It’s become easy to run personal messages on billboards, especially on digital billboards. Last February Adomni allowed people to run personalized valentines on digital billboards in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland for $10. During Digital Signage week Insider talked to the VP of Sales at […]
Uber Runs Sea-Tac Airport Advertising
Seattle, WA – – For weary travelers into SEA-TAC, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of ClearChannel Outdoor Holdings, Inc. (NYSE: CCO) announced a new out-of-home (OOH) […]