Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
“People were writing stories, people were tweeting…it got a lot of interesting buzz.” says Pepsi VP of Marketing Todd Kaplan on Pepsi’s use of billboards at the February 2019 Super Bowl: “Culturally in Atlanta Coke runs in the veins of people…if there’s Pepsi signs all over Atlanta, these Atlanta folks […]
Company: Wingate Media Group Headquarters: P.O. Box 1803, Spring Hill, TN Market: Greater Nashville, Southern Tennessee Phone: 615-595-8194 Wingate Media Group, LLC is a small family company headquartered just south of Nashville, Tennessee. The Company’s sign inventory includes digital and static bulletins, 30-sheets, 8-sheets, tri-face and indoor digital. Wingate Media […]
Landmark Infrastructure Partners LP reported financial results for the second quarter of 2019. Here’s an update on Landmark’s out of home portfolio. Revenues and Net income from Outdoor Advertising totaled $5.2 million and $4.0 million respectively for the three months ended June 30, 2019. Out of home revenues accounted for […]
BrandZ has been compiling rankings of the world’s most valuable brands since 2006, evaluating company revenues and profitability along with surveys of 3.7 million consumers in over 50 countries for their views about brands. Today, a key challenge for building and sustaining valuable brands is learning how to disrupt and […]
Insider is looking at lots of out of home websites to compile the 2019 out of home website rankings. Some out of home companies use Flash Player on their websites. A bad idea. It creates a barrier between you and your customers. Use flash and your customer will see this […]
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]
The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July. Looks like a great time with lots of trophy fish. IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Here’s a selection of OUTFRONT Media CEO Jeremy Male’s comments at the Oppenheimer Technology, Internet and Communications Conference on August 7, 2019. On the MTA rollout At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 […]
