American Tower has entered the out of home business with the purchase of RSA in Boston and some Total Outdoor assets in Boston. Kalil and Company handled the RSA transaction. PJ Solomon handled the Total transaction. The company has been low profile about its investments. No mention of out of […]
Other News
Vistar’s Provenzano says excitement is at an overall high.
Insider sat down with Michael Provenzano, CEO and Co-Founder of Vistar Media, the automated out of home buying platform, during Digital Signage Week. You added several programmatic partners earlier this month. Over the last 8 years we’ve had a Demand Side Platform (“DSP”) for agencies and brands and a supply […]
How and Why to Get Involved Politically
By Ken Klein OAAA Executive Vice President, Government Affairs A United States Senator from Colorado recently toured the OUTFRONT Media plant in Denver, learning about technology and jobs. This type of political education benefits the entire industry, far beyond Colorado. As a regulated industry, we know the importance of government […]
Intersection Extends Minneapolis St Paul Transit Contract
MINNEAPOLIS-ST. PAUL – October 22, 2019 – Intersection, the leading media and technology company, today announced that it has been awarded a two-year extension of its exclusive partnership with Metro Transit to sell and display advertising across the Twin Cities’s light rail and bus systems. Intersection will continue to manage […]
Company of the Day: Azalea Outdoor
Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 725 Broad Street, Augusta, Georgia, 30901 Phone: 706-564-5707 Azalea Outdoor owns 160 faces in Georgia and South Carolina. The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before selling […]
Fairway’s Last Two Markets Sold?
Rumor has it that private equity fund GTCR has signed an agreement to sell the last remaining Fairway Outdoor markets (Georgia, Alabama, Florida and Kentucky) to Standard Outdoor. Standard Outdoor is a subsidiary of Standard Diversified, the publicly-traded holding company which has investments in out of home, tobacco and insurance. […]
Sean Reilly on Anna Bager, Privacy, Digital Billboards and ESG
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
New Study Finds OOH Amplifies All Major Media More than 90%
October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
Run personal ads about as frequently as McDonalds carries the McRib.
Yesterday Insider posted on the risks of running personal ads on billboards. An employee at one of the big three out of home companies suggests caution is the word when running personal ads. I think it’s a fine line, but one that can be navigated fairly easily using common sense. […]
Company of the Day – Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]