Other News

Where To Be in New York This Fall

By Nicole Randall OAAA Communications Senior Director OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City newyork.advertisingweek.com This year at Advertising Week New York, […]

An OOH Tribute: Smokey Bear Turns 75

Posted by Jennifer Hurley on Sept 3, 2019 Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944, […]

Company of the Day – Admiral Outdoor Advertising

Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was in […]

Robert Wallace on Starting in the Out of Home Business

­­­ Robert Wallace owns Lynchburg VA headquartered Southeastern Sign Company.  Robert represents the best of the new generation of entrepreneurs entering the out of home business.  He’s got 4 structures with 8 digital faces in Lynchburg, Virginia.  Today Insider talks with Robert about getting started in the business. How did […]

Ubimo’s Ran Ben-Yair on Data and Out of Home

Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]

JAJA Tequila uses out of home to create buzz

The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]

Geopath Market Spotlight: Parkersburg

Did you know: Parkersburg is West Virginia’s third largest city. Parkersburg was originally named Newport when it was settled in the 18th century. This week’s Geopath Market Spotlight focuses on the Parkersburg DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]

Company of the Day: ADO Outdoor

Company: ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL  33903 Email: info@adoflorida.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates a digital billboard plant in florida. The company is based in North Fort Myers, Florida.  Clark Richards is the firm’s president. [wpforms id=”9787″] […]

Link Media Acquires Image Outdoor

Roswell, GA – September 3, 2019: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Image Outdoor Advertising, LLC, based in Summersville, WV. Image was founded in 1995 and operates 226 billboard faces on interstates and four lane highways throughout West Virginia. These […]

Lamar Wins Again in Pittsburgh

  Lamar Advertising won again in Pittsburgh, fending off the city’s relentless attack on its iconic sign overlooking Pittsburgh from Mount Washington. Bottom line: An appeals court said Lamar can keep the sign The mayor wants to appeal to Pennsylvania’s Supreme Court or seek reconsideration The latest court ruling (August […]