Company:  Lockwood Outdoor

Markets:  South Carolina

Address: PO Box 202, Huger, South Carolina  29450

Email: info@lockwoodoutdoor.com

Phone: 843-860-7325

Lockwood Outdoor operates a pair of digital billboards in the Charleston, South Carolina market.  Insider talked with CEO and Founder Rodney Lockwood.

How did you get into the out of home business?

I got started in the out of home business 20 plus years ago.  At that time I had just built a quadplex for office rental. I realized the importance of advertising and I purchased 2 double stack billboards for my complex adjacent to the highway.

Whose digital billboards do you use and what have you learned?

I purchased my boards from Watchfire.  I’ve learned that this business is very network driven.

How has Covid impacted your company?

Covid 19 has impacted us all. We’ve noticed that some of our clients are resorting to shorter term contracts. The covid 19 impact has also forced  business  to revisit their marketing program.  Having an excellent location does seem the lighten the impact of the times that we are in.

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