Urban IQ, a leading independent DSP (Demand Side Platform) in Digital Out of Home advertising, today announced that 20 year advertising veteran Scott Nemeroff has joined the company as National Sales Director. Most recently he was a Senior National Account Manager for AllOver Media, a leading OOH media owner. Nemeroff started his advertising career working for the world’s largest agency, WPP, focused on top financial, pharmaceutical and CPG clients. Furthering his knowledge, Nemeroff then moved to OOH sales by joining Max Custom Media, where he became US Advertising Director. Later, he joined Brite Media Group targeting national accounts.
Nemeroff lives in Westchester with his wife, 2 daughters and dog Duke. Scott is an avid golfer, who loves a good cigar.
“This year, we were all thrown a big curveball. However, digital is where the OOH industry continues to grow, and I am fortunate to be a part of Urban IQ, with great leadership in place. I can’t wait to see what the future holds for DOOH and want to be part of the exciting developments.”
“Scott will be a driving force behind our growth, given this vast knowledge of the Out of Home advertising landscape and long term industry relationships”, said Brion Roberto, CEO of Urban IQ. “As the DOOH industry experiences rapid growth, and Urban IQ continues to innovate and provide leading solutions, having a seasoned sales leader like Scott will be a big advantage.”
About Urban IQ
About Urban IQ: As a leading Digital Out of Home (DOOH) Adtech company, Urban IQ offers advertising agencies and brands a powerful, easy to use, and contextually relevant Programmatic buying platform. With a smart network of more than 100,000 screens, Urban IQ is improving the buying experience in the world’s fastest growing advertising medium. In addition to a 100% independent Demand Side Platform (DSP), Urban IQ has patent pending proof-of-play technology. Founded in 2018, Urban IQ is led by a team of former executives from Cisco, Toshiba, The Weather Channel, The Washington Post and Diageo. For more information, please visit theurbaniq.com
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