Other News

Pearl Media Adds Place Based Network in Brooklyn’s Atlantic Terminal

(Montclair, New Jersey) Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, in partnership with Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal.  The Atlantic Terminal Network (ATN) went live on February 2nd, providing a dynamic digital canvas inside Downtown Brooklyn’s premier retail destination.  […]

Company of the Day – DTO Advertising

Company: DTO Advertising. Market: Texas Headquarters: 4200 Old Omen Rd, Tyler, TX  75707 Phone: 903-520-4122 DTO Advertising operates 10 structures with 34 faces in Eastern Texas.  The signs are 8×24, 10×24 and 10×30.  The company is run by Dennis and Kelli Thompson.     [wpforms id=”9787″]   Paid Advertisement

OUTFRONT Revenues Increase 8% in 4Q 2019

OUTFRONT had another good quarter.  Here are the results from the Outfront 4Q 2019 earnings release , OUTFRONT 4Q 2019 investor presentation and conference call. Revenue increased 7.9% to $488 million with all sectors (national, local, transit and billboard) up.  US billboard revenue was up 7.2%.  US transit revenue was […]

A Successful Lighting Retrofit

Want to earn a return of 16-44%/year on your money?  Retrofit your holophane billboard lights to high efficiency LED’s.  Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]

Geopath Spotlight: QSR Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better.  Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath.  For today’s Geopath Spotlight, let’s […]

Company of the Day: Doyle Media

Company:  Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306.  The company was started in 2013. [wpforms id=”9787″] Paid Advertisement

What you say may be used against you.

Three lessons in Viacom v Wixon Jewelers:  (1) Beware of breaches in multi-year ad contracts. (2) Testify carefully because what you say may be used against you.  (3) Thank goodness for appellate courts.    Here are the facts. In 2005 Viacom signed three one year sales contracts with Wixon Jewelers […]

Customs confiscates 1,088 counterfeit Watchfire LED screens

Imitation is the sincerest form of flattery.  Last week the Customs department intercepted a shipment of 1,088 counterfeit Watchfire LED screens having an estimated value of $1.5 million had the screens been genuine.  The screens were confiscated at the International Falls Minnesota port of entry. Insider’s take:  One more reason […]

Vita Coco and Postmates to Speak at 2020 OUT of Home Media Conference

Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for the 2020 Out of Home Media Conference & Expo this April. Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s “Impossible to Hate” campaign, which was included in over 2,100 placements […]

Adomni Partners with Uber for New Advertising Platform

LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]