To understand how shutdowns and business reopenings are affecting place-based Out-of-Home (OOH) Ubimo built a covid dashboard monitoring movement around OOH properties in four categories: convenience, grocery stores, gyms, and malls. With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas […]
Other News
Company of the Day: Keleher Outdoor
Company: Keleher Outdoor Advertising Headquarters: 523 S. Virginia Ave., Bartlesville, OK 74003 Markets: Oklahoma and Southeast Kansas Phone: 918-333-8855 Email: keleheroutdoor@cableone.net Keleher Outdoor was started in 1975 in a small Oklahoma market. They have grown to now serve over 50 diverse markets in Oklahoma and SE Kansas. Major DMA’s served include: Tulsa […]
Minorities, Women and the Public US Out of Home Companies.
Insider analyzed the makeup of the boards and the executive/leadership teams of the three public out of home companies (Lamar, OUTFRONT and Clear Channel Outdoor) and here’s what he found. The public US Out of Home companies outperform the S&P 500 in putting women on corporate boards but need more […]
Brian Cone on why commercial insurance is an out of home must.
Brian Cone is Vice President of The Cone Company which provides out of home insurance. Today Brian talks about which insurance is a must and what perils are covered by commercial liability insurance. Tomorrow Brian talks about billboard replacement insurance and other kinds of coverage. You can reach Brian at […]
Geopath: Distance travelled is 86-97% of normal, depending on region.
Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions and the lowest rebound in the Northeast according to Geopath’s COVID 19 Regional and DMA Analysis dated June 22, 2020. Download the 107 page report and you can see trends for your […]
Curb/Taxi Media running copy in support of Black Lives Matter
By Curb/taxi media Calling all artists 18 and under! Curb Taxi Media, the leading mobility media company connecting brands with audiences on the go, is inviting people (ages 18 and under) to participate in #ArtOnCurbHealing by submitting a picture of their own creation to help heal the community in support […]
Company of the Day: Keenan Media
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. In October 2018 the company built a digital sign at 1385 Iris Drive SE on I-20 in Conyers […]
Watchfire introduces light blocking technology
Watchfire has designed a new patent pending digital billboard light blocking technology for locations that require a narrower viewing angle. Insider talked with Watchfire’s Darrin Friskney about the product. Darrin talk about the louvers. The louvers eliminate light spillage from digital billboards by narrowing the billboard viewing angle from 140 […]
Mark Tutssel: What’s the poster?
OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
MilkMoney runs Ahmaud Arbery & George Floyd campaigns.
MilkMoney teamed up with Jay Z and Team Roc (the pilanthropic arm of Rocnation) to run out of home campaigns raising awareness around the Ahmaud Arbery and George Floyd cases. Insider talked with MilkMoney CEO/Founder Sam Keywanfar. Sam, talk about the Ahmaud Arbery campaign. The goal was to amplify the […]
