Other News

Roy Park Jr on Two Management Styles Which Didn’t Work at Park Outdoor

Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor.  Here’s an excerpt from the book where Roy Park Jr. talks about […]

Most Billboard Insider Readers Use Bank Debt to Grow their Companies

Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies.  Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies […]

Company of the Day – Gander Digital

Company: Gander Digital  Headquarters: 505 Capital St, Lewiston, ID Market: Lewiston & Moscow, ID Phone: 208.791.8845 Email: kalford@studio1892.com Gander Digital is the youngest child of Tribune Publishing Co., owners of the Lewiston Tribune. Gander Digital was founded in 2018 and already has ten large, digital billboards and signs. Although Gander […]

6 Things About the Future of Out of Home

OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]

Nick Coston on Why Everything Reads the Same

Much of the extra time in my workday I spend reading your OOH posts, articles, viewing photos of billboards, analyzing new media tech platforms, attending OOH related conferences and shows, and writing my own opinion pieces. I enjoy reading what my OOH colleagues have to say. I’ve become accustomed to […]

What Debt Financing has Your Out of Home Company Used?

There are four sources of out of home debt financing.  You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow […]

Company of the Day: Fox Outdoor

Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates a billboard plant with 23 total billboard faces including 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: […]

Adams Outdoor Continues Acquiring Signs in North Carolina

Adams Outdoor Advertising is growing again, as yesterday they announced the acquisition of additional assets from Toby Outdoor, expanding their reach and position across North Carolina and Virginia. This latest tuck-in acquisition adds nine new billboard faces, including a premium digital display in Wilkesboro, NC, and two in Galax, VA. […]

Law Firm Uses Billboards for Rebranding

By Matt Molina,  President, Harkey Media When a company evolves — in this case, through a new partnership — billboards become one of the most effective tools to signal that change to the world. Unlike digital ads that can feel fleeting, out-of-home advertising provides scale, consistency, and cultural presence that […]