Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
Other News
Why Did These Billboard Designs Win?
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. We had previously looked at Pure Rock Studios […]
Bowling Center Television Achieves Major Milestone with its 3,000th Screen Installation
New York, NY – April 23, 2025 – Bowling Center Television (BCTV), a leading digital-out-of-home (DOOH) /Connected TV (CTV) network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, proudly announced it has installed its 3,000th screen. BCTV now […]
Company of the Day: Anderson Outdoor
We featured Anderson Outdoor as company of the day last week but are refeaturing them after talking with Anderson Ouitdoor President Johnny Anderson. Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over […]
Billboard Insider Classifieds April 26, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
DOMedia Growing
DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking performance metrics over the last few years, reinforcing their position as a leader in the industry by continuing to deliver remarkable growth, efficiency, and value, as reflected in recent data. Major Accomplishments: Unique Users: Increased steadily from 16,454 in […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
From Billboard to Backseat: Nickelytics, Branded Cities, and Ivee Transform OOH Advertising for DTC Brands
Revolutionary omnichannel campaign achieves “Breakout” status on Google Trends with a 5,000%+ increase in search for Athena Club, Fly By Jing, Wild, ThirdLove, Menē, and Caraway Home. NEW CITY, N.Y., April 24, 2025 (Newswire.com) – Nickelytics, in partnership with Branded Cities and Ivee, has launched a geo-targeted advertising initiative in Times Square and select […]
SignValue’s Brian Shuford on Railroad Licenses
SignValue billboard development advisor Brian Shuford talked about out of home and railroad licenses at the Spring IBO show. Here’s a summary of his comments. To learn more about railroad licenses contact brian@signvalue.com. I work closely with many of you on development projects involving Norfolk Southern property, and the number […]
Pearl Media Expands with Nashville Yards Partnership
(Montclair, NJ) – Pearl Media is strengthening its premier Nashville advertising landscape with a long-term exclusive partnership at the highly anticipated Nashville Yards, a 19-acre mixed use development located in the heart of downtown Nashville. Developed by Southwest Value Partners , Nashville Yards is a dynamic, walkable urban community featuring […]