Other News
Geopath Interim CEO Rob Peterson on Geopath’s Progress
Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath’s financial woes and he wrote the following response which we are reprinting in its entirety… Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial […]
Franklin Outdoor Acquires Former Billboard Assets of ZMC Hotels
CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the former billboard assets of ZMC Hotels, based in Duluth, Minnesota. The purchase includes 10 static (traditional) bulletins along the Hwy 53 corridor in Superior Wisconsin and along the […]
Do These Two Go Together?
My wife Julie calls me a Billboard Nerd (I confess I am), but even though she is not “in the business”, she has been around long enough to know what interests me. She was driving up to a corner in north Spokane, and noticed this sign, partially blocked by a […]
Rothfelder on 2025 Legal Review and Predictions for 2026
One of my favorite articles I write toward the end of each year (or when I’ve been unduly procrastinating around the first of the new year) for Billboard Insider is to recount the various news, developments, cases, and statutes involving billboard law from around the Country during the year. And, […]
Reader Feedback on Geopath
Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
Entries Close Tomorrow!
ENTRIES CLOSE WEDNESDAY We hope your holiday was festive! You can celebrate again after you’ve submitted your entries for the Indie Impact Awards. The competition is going to be intense! Make sure you throw your hat in the ring for the only creative awards for independent billboard operators. The deadline […]
Geopath’s Financial Woes
Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
How Corporate Landlords Differ from Individual Property Owners
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
Daktronics Acquires IP and Equipment Assets from X Display Company to Expand MicroLED and MicroIC Capabilities
Daktronics, the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today announced the acquisition of the intellectual property (IP), equipment assets and technical expertise from X Display Company Technology Limited (XDC), a recognized leader in mass-transfer processes and MicroLED (Micro Light-Emitting Diode) […]
