Other News

Lamar Opens Vancouver Digital Transit Inventory to Programmatic Buying

Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]

The Future of Advertising in US Airports

By Morten Gotterup, Clear Channel Airports The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. And where our global economy is concerned, it also clears the runway for pent up air travel demand […]

Firefly Launches Tesla Top Ads

San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]

Company of The Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the […]

What Multiple Did This Company Sell For?

By Chris Stark, Stark Capital Solutions When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! There is no doubt that acquirers back then were […]

Faces of Outdoor Celebrates Out of Home Owners and Mentors

Eagle Outdoor President Dan Walcott has put together the Faces of Outdoor website to honor owners and mentors in the out of home industry.  Insider talked with Walcott about the project. What gave you the idea for the website? The site is formed to honor the people who got me […]

Vistar Partners with Arrivalist to Measure Tourism Based OOH Campaigns

NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]

Media Resources Adds Sahota as Director of Marketing

Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation.   Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]