Other News

A Private Equity View of Out of Home

On this week’s Billboard Insider podcast private equity investor Ken Anderson talked about why he likes out of home and mistakes out of home entrepreneurs make when approaching private equity investors. How do you evaluate the strengths and risks of out of home from an equity perspective. We like the […]

Two Implications of the Election for Out of Home

Yesterday’s election has two implications for out of home. Four more states – Arizona, Montana, New Jersey and South Dakota – legalized recreational marijuana and Mississippi approved medical marijuana.  This means more marijuana advertising dollars for the out of home companies in those states.  15 states have legalized recreational marijuana. […]

OUTFRONT Announces OUTFRAME Art Competition Winners

NEW YORK, Nov. 4, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce Daniel Moran, Dinesh Boaz, Valentina Elegante and Danny Potts with Future First Studio, as the winners of the 2020 OUTFRAME competition. OUTFRAME was created to celebrate the artists of adland and showcase their non-commercial art while building excitement for designing for out of […]

Company of the Day – Outdoor Signs

Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]

TierOne’s Jesse London on Raising Capital

This week’s podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States.  Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What […]

Two Extra Years – A Covid Clause?

Insider was looking through news feeds (we do it, so you don’t have to) when this article caught my eye. City Council Extends Sunset Spectacular Billboard Contract for Two More Years This story from WHOville reports that the billboard on Sunset Boulevard, which hasn’t even been built yet, received an […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR  97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington  The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor.  Pacific has over 1,000 […]

Beware Termination on Sale Clauses

Many landlords want to terminate a billboard lease on sale of a property.  Ambiguous termination of sale clauses can lead to future disputes.  That’s the lesson of Lamar Outdoor Advertising v Harwood.  Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]

Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths

On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool.  Absolut has digital billboards […]