by Nick Coston I had a call today with a buddy of mine, he’s been in OOH for several years. He was all excited about digital urban panels -aka screens in the store windows-that he was installing at a rapid pace throughout the east coast. Good for him, as I […]
Other News
US Programmatic DOOH Spend Set to Rise 49% as Market Enters its Next Phase of Growth
London, UK, 19 March 2026 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into programmatic DOOH (pDOOH) market. The US findings show that over a third (34%) of campaigns included pDOOH in the past 18 months, up from 30% […]
Registration Opens for Unleashed ’26
Unleashed ’26 is officially open for registration. Taking place September 21–23, 2026, in Orlando, Florida, this annual thought-leadership and user conference brings together independent operators for three days of practical learning, industry insights, and collaboration on the future of the business. Why Attend? Unleashed ’26 is designed to […]
Company of the Day – Liquid Outdoor
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Seattle Portland Boise Salt Lake City Ft. Myers, Cape Coral Orlando Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was […]
SignValue’s OUTFRONT at a Glance
SignValue has prepared an infographic summarizing OUTFRONT’s 4Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]
US OOH Revenue up 4.8% in 4Q 2025
WASHINGTON, March 17, 2026 (GLOBE NEWSWIRE) — Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated […]
SNA and KEVANI unveil largest DOOH display in South Bay
LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. The newly developed, eight-story luxury residential complex is in the South Bay region of Los Angeles County near major […]
The Rise of Drone Capture in OOH: When and How to Use Aerial Photography
Out-of-home documentation has evolved far beyond simple ground-level photos. What was once limited to static shots taken from the side of the road has expanded into a more dynamic visual toolkit. With the growth of drone technology, billboard operators and media companies now have access to perspectives that were difficult […]
Company of the Day: Lind Media
Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In addition to the billboard business Lind has developed […]
How billups is Using AI to Transform Out of Home Advertising
Shawn Spooner Global CTO at billups recently built an AI model called audrai to assist billups, the out of home advertising agency. Billboard Insider talked with Spooner about what he learned. Shawn, what is audrai and how is it benefiting billups? The first version of audrai, built over two weeks […]
























