Other News

Company of the Day: Skyline Outdoor Media

Company of the Day: Skyline Outdoor media Markets:  New York Address: 321 kafatette Street, 2nd Floor, New York, NY. 10012 Email: info@skylineoutdoormedia.com Skyline Outdoor Media Operates a Soho Spectacular at Houston and Lafayette St in New York.  Eric Forman is the company’s President of Sales.   To receive a free […]

Billboard Insider Classifieds November 2, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Huntington Billboards Acquires Interstate Signs From Moreland Signs

  (GORDON, Ohio)– Huntington Billboards, a leading outdoor advertising company headquartered in Gordon, Ohio, has announced the largest acquisition in its history with the purchase of 176 interstate signs from Moreland Signs. This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) […]

Clear Channel US Revenue up 5% in 3Q 2024

Here is a summary of Clear Channel Outdoor’s third quarter 2024 earnings release, third quarter 2024 earnings presentation and third 2024 earnings call, analyzed by SignValue. Consolidated revenues grew 6.1% to $559 million due to growth internationally, at airports and in the US.  Revenues were up 5% in the US. […]

Ströer’s Acquisition of RBL Media Strengthens its OOH Business

Significant expansion of core OOH business in Leipzig, Essen, Dortmund, and other cities, opening up considerable further potential for digitalization Substantial contribution to earnings from the transaction expected in 2025 Cologne, October 31, 2024   The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today […]

Building a Pipeline of Genuine, Qualified Prospects

Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is thriving, they need to stay disciplined in their prospecting efforts to keep the pipeline full. Here are five essential techniques to help you attract high-quality prospects. Proven Prospecting Techniques […]

Company of the Day: Silicon View Outdoor

Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm.  The company uses numerous sales partners including […]

Beware Docusign Fraud

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases.  The fraudsters have figured this out.  Look at this screenshot of a fraudulent email Billboard Insider received yesterday.   The fraud only becomes apparent if you right click on the DocuSend header.  You […]

Seize the Season: Audience & Proximity Targeting in Out of Home Campaigns

By: Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop […]

Carvertise and StreetMetrics Form Global Partnership

  Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all its assets, transforming the way moving ads are measured and setting a new gold standard on attribution for the industry. Wilmington, DE, October 29, 2024 –In a pivotal move for the “Moving Out-of-Home” […]