Randy Otto is stepping down as CEO at Trailhead Outdoor effective May 1. Otto had been the company’s CEO since 2022. Trailhead’s Chief Operating Officer John Murrow will become CEO. An email was sent to Trailhead employees announcing the transition. About Trailhead Media Trailhead Media is is a private out […]
Other News
YESCO Acquires 250 Dakota Outdoor Faces
SALT LAKE CITY (April 2025) – YESCO Outdoor Media, one of the nation’s leading providers of out-of-home advertising, announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. […]
Formetco Introduces the New Ladder ProShield for Fixed Access Ladders
Formetco is proud to announce the launch of its newest product: the Ladder ProShield, a premium safety solution designed to enhance ladder security and protect valuable billboard and structure assets. Developed in response to customer feedback and demand, the Ladder ProShield is a lockable, 8-foot-tall aluminum shield cover engineered to […]
Harkey Buys California and Massachusetts Digitals
April 28, 2025 (Phoenix, AZ) – Harkey Media, a fast-growing company specializing in Out of Home (OOH) advertising, today announces its largest official outright OOH purchases. For years, the company has developed world-class OOH assets in top U.S. media markets. With fresh investor capital, the company is now opening the […]
Company of the Day – Astro Sign Company
Company: Astro Sign Company Markets: South New Jersey Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Email: dpainter@astrosignco.com Astro was initially founded in 1967. Astro Outdoor Advertising, Inc was established In May of 1983 by Jerry and Joann Painter when they acquired the assets of Astro Inc. Astro […]
Andy Rebuck Talks Acquisitions
Billboard Insider has run a series of interviews with Andy Rebuck who recently retired after a 40 year career with Lamar Advertising. See Andy Rebuck talks sales, Andy Rebuck on Billboard Development and Andy Rebuck on Two Sales Wins. In our final installment, Andy talks about out of home […]
9 in 10 Consumers are Interested in OOH Ads for Restaurants
Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
Why Did These Billboard Designs Win?
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. We had previously looked at Pure Rock Studios […]
Bowling Center Television Achieves Major Milestone with its 3,000th Screen Installation
New York, NY – April 23, 2025 – Bowling Center Television (BCTV), a leading digital-out-of-home (DOOH) /Connected TV (CTV) network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, proudly announced it has installed its 3,000th screen. BCTV now […]
Company of the Day: Anderson Outdoor
We featured Anderson Outdoor as company of the day last week but are refeaturing them after talking with Anderson Ouitdoor President Johnny Anderson. Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over […]