Other News

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas.  The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]

Why a Personal Brand Matters When Selling Out of Home

By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs”  The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]

Billboard Insider Readers Get Highest Marketing Return Off Their Website

Last week Billboard Insider polled readers on which social media platforms their companies use and which social media platforms generate the most sales leads.  Company websites were far and away the the winner.  Here are the results. John James, whose company Signbird. partners with out of home companies to produce […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

DPAA Womens Seminar on March 17

NEW YORK, March 5, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint™.” The […]

Company of the Day: Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Wyoming.Phone: 307.686.7788 Email:    signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider.  The company operates a 22 face static and digital billboard plant around Gillette.  The faces range in size from 12 by 24 to […]

Insider’s Guide to Leases, Easements and Real Estate

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds March 6, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Jeremy Male: We Feel More Positivity

Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the Morgan Stanley Conference this week. The outlook …We certainly feel and see far more positivity…we had a financial advertiser come in with a significant buy for New York Transit with a September laydown with the expectation that by then […]