Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising. Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. Absolutely, Dick Estus […]
Other News
Clear Channel Outdoor Partners with Nintendo to Promote Summer Learning
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage […]
Company of the Day – Allure Advertising
Company: Allure Advertising Headquarters: 2015 Ayrsley Town Blvd. #200 Charlotte, NC 28273 Market: Charlotte NC & Mt. Pleasant SC Phone: 855.289.6883 Allure Advertising is a locally owned outdoor advertising company specializing in digital media. With over 70 years of combined industry experience, the Allure team is aggressively growing their digital […]
15 Rules For A Persuasive OOH Sales Presentation
If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. It’s natural to be uneasy, it’s up to you if you stay uneasy. The value of your ideas and your ability to […]
Onescreen.ai Joins the Automated Out of Home Crowd
Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory. The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins. Sam Mallikurjunan is cofounder and CEO. The […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: American Billboards
Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately 182 faces in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds July 10, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Goodman on How to Evaluate a Sign Code
By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining the feasibility of a site for placement of an out of home structure. The first part of the sign code I look at is the section that talks about prohibited […]
Unique Out of Home Structures
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]