Other News

Formetco Announces The Formetco Select Safety Equipment Product Line

The Only Comprehensive Safety Packages Selected and Designed for Billboard Workers Duluth, GA: Formetco announces today the launch of the Formetco Select Safety Equipment Product line, the first and only comprehensive safety packages specifically designed for outdoor advertising professionals. Billboard Operators can now purchase all-inclusive safety equipment to outfit new […]

Barry Frey: We see digital OOH coming back in most regions.

Billboard Insider asked Barry Frey, President of the Digital Place Based Advertising Association to talk about how place-based is coming back from covid. Barry, can you give us an update on how the place based out of home market is coming back from Covid? We see all of Digital Out […]

Pearl Media Partners with OSG and NY Waterways

(Montclair, New Jersey) Pearl Media is proud to announce its newest and largest out-of-home advertising partnership with Outdoor Solutions Group and NY Waterway. The partnership provides Pearl Media and their Clients the ability to transform over 50 buses and 20 commuter- ferries into large format Out of Home Media assets […]

Allvision Puts Moms in Spotlight for Mothers Day

Toronto – May 10, 2021 Allvision celebrated Mother’s Day with a contest to help people show their love to mom in a bigger, bolder way.  Winners received a week-long spot on Allvision’s digital superboards with a photo and message proclaiming their love and gratitude to their mothers. “My mom does […]

Company of the Day – Wild Posting Advertising

Company: Wild Posting Advertising Headquarters: 5555 Inglewood Blvd Ste 205 Culver City, CA 90230 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: sofia@wildposting.com Wild Posting Advertising is street level advertising where paper posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting is available in most […]

6 Sales Objections and How to Handle Them

By Kevin Gephart In my last column 5 more sales objections and how to handle them I asked readers to identify sales objections.  Thanks for all the comments.  I’ll address the objections which readers raised today. People don’t want a drill, they want a hole; advertisers don’t want advertising, they […]

Landmark Adds No New OOH Assets in 1Q 2021

Landmark Infrastructure revenues and cashflow increased sharply but the company did not add any new out of home advertising lease or easements.  Here’s a summary of the Landmark 1Q 2021 financial release and conference call. Revenue increased 25% to $17 million during the first quarter of 2021 due to acquisitions […]

OAAA Announces Guidelines for Digital OOH Exposure Methodology

WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]

Media Resources Adds Wash DC/Baltimore Office

Baltimore, MD, May 7, 2021: We are excited to announce our new Washington D.C. / Baltimore Metro office location offering Digital Signage repairs and wholesale to the trade sign installation services. We specialize in many different market segments from Digital Signage and Menu Board systems, Excavation, and foundation work for […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]