By Kevin Gephart When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. The reality–it is very tough to hold a client to a contract, especially if you want to get paid. Be focused on winning the war not the battle. Take a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Big Rig Billboards Headquarters: Shawnee, Kansas Market: Nationwide Phone: 913.638.1521 Email: customer.service@bigrigbillboards.com Have you ever noticed that there are hundreds of thousands of trucks and trailers on America’s roadways with a massive, un-utilized white space. Jeff Joyce did, and started to look for the best solution to turn that […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
Insider heard from Chad Kaehr of RMG Outdoor on Out of Home supply chain issues. Everything is more expensive. Yes, steel prices are increasing quite dramatically, but other costs associated with materials have increased as well. Shipping, hardware, paint, labor, etc. How are lead times? 6-10 weeks depending on the […]
Some new activity for this weeks classified section. J&B Signs has 10 structures along I-75 in Western Ohio comprising 29 faces for sale! You can get more information at this link. If you are a leasing agent, you will want to check out the posting from Summit Locations. […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards. Bobby Pennell is the firm’s owner and president. The company was the subject of a September 2009 Signs of the Times article in which it […]
Randy Burkett has 42 years experience in the out of home business. Last week Randy talked about sign development. Today he explains how automated sales platforms can boost revenue and what’s important when you sell your out of home company. Automated Sales Platforms I signed up one billboard with Blip. […]
Insider had the opportunity to meet with Rod Rackley, President of Circle Graphics OOH Division, for a tour of their Longmont, Colorado facility. Circle Graphics maintains operations in Colorado, California, Ohio, Virginia and Missouri. The Colorado plant is their largest. They print and ship around 2,000 posters each day. Since […]
