Other News

Independents Account for 29% of US Bulletin/Poster Market

Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues.  The OUTFRONT slide cited OAAA revenue estimates.  Insider reviewed the numbers with the OAAA.  The OAAA’s revenue figures include not just roadside bulletins […]

Adams Continues Pursuit of Mount Pleasant Digitals

Insider started following Adams Outdoors’ pursuit of digital permits in the Town of Mount Pleasant, SC a year ago and it popped up on our radar again over the holiday. Adams Outdoor Advertising is still fighting to put digital billboards along major roads in South Carolina's fourth-largest municipality.https://t.co/isX1WLr3S8 — The […]

Company of the Day – Revelation Outdoor Management

Company: Revelation Outdoor Management Headquarters: 420 South Hill Street, Buford, GA 30518 Markets: Georgia, South Carolina Phone: 770-831-3984 Email: morganh@revelationom.com Revelation Outdoor comprises two companies, Trinity & Diamond Outdoor.  Founded in 1997 by Morgan Hudgens and Senator Ralph Hudgens, Diamond Outdoor currently operates just over 100 faces in metro Atlanta and […]

In Memoriam 2020 – Remembering Colleagues, Mentors and Friends

As the year closes, the billboard industry recalls leaders who passed away in 2020, and honors their memory. Insider lists some of the colleagues we lost in 2020, and asks readers to add to this (alpha) list: Jeff Bohnert (April 20) was president and general manager of DSW Signs based […]

Feedback on Who Has What Market Share

In last week’s Who Has What Market Share  Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate an out of home ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of […]

Company of the Day: Riley Outdoor

Company:  Riley Outdoor Headquarters:  704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina  Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 190 face billboard plant in eastern North Carolina.  Robert Moore is President.  The company is named after Moore’s daughter Riley.  Robert Moore also […]

Billboard Insider Classifieds December 26, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Ken Klein’s Top 10 Out of Home Stories for 2020

By Ken Klein, EVP – Government Affairs, OAAA 1. Out of Home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising […]