The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public transportation, according to a new survey from OAAA and LoopMe. Overall, consumers are expressing much higher levels of comfort both with flying and using transit than last year: Almost […]
Welcoming a new addition to the company’s Creative Services leadership, Daktronics announces the hiring of Diane Gonzalez-Ferranti as executive producer. She will be tasked with helping the company grow its business in the digital content creation space across all markets from sports to out of home and any application featuring digital signage. […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Company: Arthur Outdoor Markets: Georgia Headquarters: 103 Pine Valley Road, Rome, Georgia 30165 Phone: 706-512-0620 Email: sdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas. The company owns two billboards in Rome, Georgia. In addition to owning a billboard plant the company provides web design, social media […]
A reader writes “we have seen a greater than average amount of advertisers slow paying or not paying their bills. Last month we did not hit our 93% collection budget. We also have more in 60-90+ than we have in a long time. I wonder if other companies are seeing […]
Once again, a controversial and national judicial ruling will effect billboard law. This time, United States District Court Judge for the Southern District of Texas Andrew Hanen issued on July 16, 2021 an injunction against the enforcement of the Deferred Action for Childhood Arrivals, commonly known as DACA. In the […]
From Daron Henry at IBOUSA OOH Vinyl Exchange Network (OOHven) pronounced OVEN for easy reference has been formulated. This program is now ongoing and consistent, taking your vinyls at a normal pace, at your convenience with pickups that fill the needs of the philanthropic freight liners and the benevolent corporate warehouses and […]
The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR. Passersby […]
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology. It is as specific as the production of […]
