Other News

Company of the Day: Saunders Outdoor

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 225 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain West. Saunders […]

Jon Odom on Billboard Structures

Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana.  John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994.  I […]

What Are Your Superpowers?

  By Kelly Peppers, CEO, Colossal Media What a crazy start to the year. Right now we could use some superheroes to save the day. While SuperMan or Wonder Woman may not swoop in anytime soon, we can each tap into our superpowers to do our part to help thrive […]

Rue Outdoor’s New Digital Creating Controversy in Abbeville, LA

Insider featured Lafayette, LA based Rue Outdoor, last week as a Company of the Day. Over the weekend, this new item below, from KLFY.com, came up on their web site concerning a new digital built by Rue Outdoor and we wanted to pass it along. The City of Abbeville is […]

Circle Graphics Teams with POP Tracker for New Proof of Posting Service

  Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]

Company of the Day – Salt River Outdoor

Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ  85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of 1 digital and nineteen double-faced static […]

Gephart on Persistence in Out of Home Sales

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he talked about his proudest out of home sale.  Today he talks about the importance of persistence. Billboard Insider reader Tom Giesken asks “what’s the most important thing to teach a new […]

Reagan’s Indy Stunt

Reagan Outdoor Advertising is running copy celebrating Kokomo High School’s 1961 state championship on 100 billboards in the Indianapolis area.  Plenty of chatter about the billboards on social media.  Reagan did a random survey is December to determine how many people know that Kokomo was the 1961 state champs.  The […]

Second Round of PPP Loans Starting This Week

Applications for the next round of PPP loans should start showing up this week.  Since the application portals are initiated by each bank in the program, timing may vary. Most banks will have already set up portals previously, Insider is expecting this should move quickly. Let’s deal with some basic […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]