Other News

VIOOH Partners with London Lites

23 October 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands […]

Company of the Day: Fiesta Graphics Outdoor

Company: Fiesta Graphics Outdoor Markets: Texas Address: 505 South Arthur St, Brownsville, TX. 78521 Email: ernie5430@aol.com Phone: 956-546-1722 Fiesta Graphics operates a billboard plant with two digital faces in Brownsville, TX.  Ernie Hernandez is the company’s owner.   To receive a free morning newsletter with each day’s Billboard insider articles […]

To Win, Let’s Be All in on DOOH

Insider’s Note: Nick Coston has been writing opinion pieces for the OOH industry for 10 years now. His weekly pieces also appear on Substack where you can view the last 2 years worth. Full-time, Nick is the VP, Sales and Sales Strategies for Moving Walls, the Singapore based media and […]

Roy Park Jr on the 7 Word Rule

Roy Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor.  Here’s an excerpt from the book where he talks about what he learned […]

AllUnite is Bringing a Fresh Approach to OOH Measurement

By: Esben Elmoe, AllUnite Founder The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies. One of the most compelling reasons for this growth is the ROI generated by measurement improvements. In Brazil for example, the total investment for developing […]

Company of the Day – Elliott Media Group

Company:  Elliott Media Group Headquarters: P.O. Box 545, Social Circle, GA 30025 Market: Southeast Atlanta Metro, Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-5113 Elliott sold 5 counties in middle GA to Trailhead in August 2022 which included both digitals and 72 static faces. Ben Moye is the owner of the Company located […]

Can You Reuse an Old Billboard Structure?

Billboard Insider is running a series on what to do with old monopoles. On Monday Jeremy Mattson reviewed when to scrap, re-engineer or refurbish monopoles.  Today All Steel Structures President Ted Bratsos talks about whether you can reuse an old billboard structure. I often get asked whether an old monopole […]

Here’s what you might’ve forgotten, disregarded, or simply missed.

This year’s IBO conference in Atlanta was packed to the skirt with valuable information. Some of it even focused on creative. And why not, without solid creative, billboards don’t work. THING YOU MIGHT’VE MISSED #1 The IBO’s new Creative Committee, it’s a thing. Andrew Husband of Meadow Outdoor and me, […]

Intersection Hires Eva Rohan to Lead New Experiential Division, IRLX

New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a […]