As usual, I brought home several stories from this year’s IBO conference in Salt Lake City. From learning that all draft beer in Utah can be no more than 5% ABV. To spending Tuesday skiing with fellow IBO members, Mike Helm (Dakota), Craig Berry (Stark Capital), and Zach Hogue (Roar […]
The OAAA has released the agenda for the Independent operators summit from 2:30 to 5:30 Monday May 5th on the first afternoon of the 2025 OOH Media Conference in Boston. You can see details and register at OOH2025.com To receive a free morning newsletter with […]
Company: Whistler Billboards Markets: Oklahoma Corporate Office: 7645 E. 63rd Street, Suite 105. Tulsa, Oklahoma 74133 Email: info@whistlerworks.com Phone: 918-491-7446 Whistler Billboards operates a billboard plant with 100 digital screens and 350 static faces in Oklahoma. President Shawn Whistler founded the company over 29 years ago. Sharon Cottrell is Chief […]
Here are six quotes which summarize day one of the IBO spring 2025 conference conference. Media Resources CEO Jeff Rushton on what it’s like being a digital sign manufacturer in a world of tariffs: I woke up at 3am last night. YESCO former CEO Mike Young on his dad’s advice […]
In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]
Trailhead Media, a leader in out-of-home advertising, is proud to announce its successful partnership with Formetco, a leading manufacturer of digital display technology, in the completion of its 300th digital advertising face. This significant achievement marks a new milestone for both companies, underscoring their shared commitment to advancing innovation in […]
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures Reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel. Together, the reports highlight the companies […]
Company: American Outdoor Advertising Headquarters: 4900 Reed Rd – Suite 129 – Columbus, OH 43220 Markets: Ohio, Indiana, Florida, New York, Pennsylvania, West Virginia and Kentucky Phone: 614-451-3772 Email: aoa@columbus.rr.com American Outdoor Advertising is locally owned and operated in Columbus, OH. They currently have over 200 faces in Ohio, Indiana, […]
Andy Rebuck recently retired after a 40 year career in out of home. Last week he talked about getting into out of home and how Lamar is different from other out of home companies. Today he gives tips for selling out of home. You’ve been a sales manager. What lessons have […]
Here are 5 things about Clear Channel Outdoor which SignValue learned from comparing Clear Channel Outdoor’s 2024 10k to prior years. A smaller more focused company. Clear Channel has has moved international assets into discontinued operations which has resulted in a much smaller but more focused company which is almost […]
