Other News

Multiply Media Group Enters UK with Wildstone Partnership

Billboard Insider’s Take: Keep your eyes on Multiply Media Group.  Billboard Insider spent time with Multiply Media’s management team at the 2024OOH Mediacon.  They are a well capitalized investment group which is looking to expand in out of home in the UK and US.  This won’t be their last deal. […]

OOH Capital Increases Influence with New Partner

Laetitia Lim, current CEO of Quividi, has joined OOH Capital, the global Out of Home consultancy. Laetitia is a seasoned executive and entrepreneur with over 20-years of international leadership experience across the tech, retail, and consumer industries. She has held senior roles in both startups and global corporations, leading large-scale transformations, scaling businesses across […]

Ocean Runs Real Time Sun Exposure Ads

London, UK: Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin.[i] Drawing attention to the dangers of sun damage, Wonderhood […]

Company of the Day: Milestone Outdoor

 Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. How did you get involved with the out of home advertising business? Elementary School: Pottery […]

Are annual Out of Home permit fees legal?

A Billboard Insider reader writes: We have to renew our permit fees for our existing boards every 2 years. If we do not pay the fee every couple of years then the state will revoke our right to put ads on the boards. Is this not also a tax on […]

Ad Council Running Heatstroke Prevention Ads

The Ad Council is running a Heatstroke Prevention PSA campaign. The campaign synopsis and images are included below. All the images have clickable URLs that lead to the free Ad Council campaign ordering page.  This campaign was also endorsed by the OAAA and is featured on their PSA page as […]

Branded Cities to Manage Aria Digital Billboard

New York, NY– June 18, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of […]

Andy Goodman on Visibility and Rent Resets

Last week out of home leasing and development expert Andy Goodman talked about issues which arise when a billboard is on a multiple tenant property.  Today he talks about visibility and rent resets Visibility and Rent Resets When you sign a lease and do business with a property owner, you’re […]

Legal & Permitting News Updates

There were a number of OOH companies in the news this week. San Jose city leaders on Tuesday are set to take the next step in making downtown digital billboards a reality. The City Council is expected to formally adopt a plan to install five new digital billboards at some of […]