Richard, tell us about the new book we are releasing today, exclusively through Billboard Insider? OOH operators are painfully familiar with the differences of opinion on the societal benefits versus burdens of billboards, which has led to an extensive body of case, statutory, and administrative law on billboards unique to […]
By Drew Jackson, Founder & CEO, StreetMetrics Every year the industry celebrates record OOH revenue. Every year we lose market share. At some point you have to stop calling it growth and address the elephant in the room. Measurement methodology gets all the attention. It isn’t the whole problem. Today, a […]
February 27, 2026 Huntsville, AL – Robinson Outdoor (“Robinson”) announced today their acquisition of Outdoor Advertising Assets in Tennessee and Georgia from Mashburn Outdoor (“Mashburn”). Drachman M&A Co. represented Mashburn in the transaction. Steve Grant of Grant, Konvalinka & Harrison provided legal representation to Mashburn and Robinson was advised by […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Here are the results of the Clear Channel Outdoor 4Q 2025 earnings release, sponsored and analyzed by SignValue The company did not have an earnings call due to the pending take private transaction with Mubadala partners. Consolidated revenue increased by 8% to 462 million. America revenue was up 6.1% due […]
Billboard Insider’s Dave Westburg will moderate an OAAA Independents Summit panel titled “Power Your Enterprise with AI on May 11, 2026 during the OOH 2026 Media Conference. Billboard Insider and the OAAA are seeking input from independent OOH media companies to help develop the content. We want to know how […]
Today marks an important moment for AdQuick, and for the future of out-of-home advertising. We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will license AdQuick’s […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Thanks to everyone who submitted their toughest OOH Sales questions. I will answer the questions in my next few columns. A Billboard Insider reader asked: “How do I sell long-term versus short-term contracts?” Here are four principal elements: Always present all proposals as annual contracts. If an advertiser asks for […]
