Today, site development expert Andy Goodman answers questions on lease terms, railroad leases and mom and pop leases. What sort of billboard lease term makes sense? That really comes down to are you building a digital sign or a static sign? On a static sign we typically ask for 10 […]
Other News
Post-pandemic Travel Trends Help Out of Home
From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The […]
The Top 5 Cannabis Sales Days of the Year
T.L. Stanley had a post yesterday in AdWeek providing the top five days during the year for cannabis sales. Here is a list of those days. 5. The Friday before Labor Day (Sept. 3) 4. The Thursday before Christmas (Dec. 23) 3. Green Wednesday, the day before Thanksgiving (Nov 24) […]
Company of the Day: Flynn Sign Company
Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs. In 1970 the company moved to its 85 Burnett Street location. The company is currently operated […]
Dave Odegard Celebrates 60 Years in Out of Home
Dave Odegard has over 60 years experience in the OOH industry. He started at Naegele Outdoor after graduating from the University of Minnesota, rising to the post of National Sales Manager. In 1974 he moved to New York and held executive positions at the Institute of Outdoor Advertising, promoting out-of-home […]
Out of Home Needs More and Better Photos
The need for photos is going up, not down now, as the number of faces and the expanding types of OOH delivery methods is pushing for a way to get photos the old system cannot support. And as we have seen, the demand for quality shots, such as Approach and […]
Anti-Predator Project Partners with Adload Technologies
Adload Technologies, a Sacramento, CA based digital advertising (DOOH) platform that utilizes LED screens embedded into the rear door of its network of semi-trailers, has been running Public Service Announcements (PSA’s), for The Anti-Predator Project, since August 2021. These advertisements rotate every 8 seconds, reach on average about 15 people […]
Shout Out To Reagan Outdoor
Todays Insider shout out is to Reagan Outdoor and their involvement in a youth driven billboard campaign targeting violent crime in Indianapolis. Thanks to WTHR TV and their willingness to cover the Campaign. See their video below. [wpforms id=”9787″] Paid Advertisement
Company of the Day – EPIC Outdoor
Company: EPIC Outdoor Advertising Headquarters: 720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone: (605) 388-9424 Email: brendan@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: North central Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory […]
How To Introduce Yourself To An OOH Banker
Billboard Insider gets lots of calls from individuals seeking out of home loans from its Billboard Loans, LLC affiliate. Here are 5 tips on what to do to make the first conversation with a lender productive. Say your name and company name after hello. It’s amazing how many people start […]