Other News

Media Resources joins the World Out of Home Organization

Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 49 61st Street, Vienna WV 26105 Markets: West Virginia Phone: 304.482.9300 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x […]

Barry Cramer Jr. RIP

Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer.  You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990.  Barry owned and operated multiple out […]

Netflix Lights Up West Hollywood With New Daktronics Billboard

Unique pole display, frameless appearance bring light to advertising   BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]

IRS Seeking Public Service Out of Home Ads

My name is Sherri Sales, and I am a Public Affairs Specialist for the Internal Revenue Service in the Tax Outreach, Partnership and Education Branch. I would like to discuss the possibility of Circle City Outdoor partnering with the Internal Revenue Service to issue a Nationwide public service announcement utilizing […]

Clinch Partners With OUTFRONT

NEW YORK, March 21, 2022 – Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization and dynamic ad-serving, today announced it has partnered with OUTFRONT Media Inc. (NYSE:OUT) as its dynamic creative optimization (DCO) partner. Advertisers can now leverage Clinch’s industry-leading personalization platform to execute and […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. […]

How To Highlight Your OOH Inventory

SignBird has been serving the industry in many ways and we believe our team can share with you a few tips on how to highlight your inventory! After all, our mission is to market for, and add value to every out-of-home company in the world! A billboard is only as […]

Large Retailers Look to Cooler Screens to Generate Ad Revenue

Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers.  Last month we published an article on the growth of advertising revenue for both Amazon and Walmart. As retailers look at creative ways to generate digital advertising in their stores, […]

85% of Billboard Insider Readers Say Their OOH Company Has No Privacy Policy

Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers.  Only 15% of our readers have received an opt out request from […]