Hey this is Chase with SignBird, and today we’ve got a special episode for you! We’re going to talk about what makes a good billboard location with our owner/founder, John James! John got his start in the billboard business by selling Out of Home to all types of advertisers, both national and local. He has experienced firsthand the pain points felt by Out of Home companies all over the country, specifically with challenges in marketing billboard ad space. We asked John three questions about his field of expertise. 

What makes a great billboard location?

• “There is no such thing as a bad location, you just need to find the right advertiser. Wherever that billboard is located, it’s going to fit someone’s needs. When the right advertiser comes along, SignBird has you prepared to put your best marketing foot forward. “

What are some things that can hold your billboard back when it comes to marketing?

• “To keep it simple, you need professional photography. A 15 year old google street view screenshot is not cutting it. You’ve invested a considerable amount of money into your billboard locations, why are you also not investing in your marketing efforts?”

Is there anything you can do yourself to put your marketing ahead of the competition?

• “The best way to get your marketing efforts off the ground is to invest in better photography equipment and technology. You don’t drive a Toyota Camry in the Indy 500! Another suggestion is to block time 2-3 times a week to update your existing social media channels with content of your advertisers live in the market. The best part about this – is that it’s free!”

There’s no such thing as a bad billboard location, only poorly marketed billboards! All of your inventory has the potential to capture the interest of the right advertiser. If you need help with marketing, SignBird is here for you! Contact us today at SignBird.io for more information. 

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