Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
Other News
US Out of Home Revenues Grow 37% in 4Q 2021
April 11, 2022 (Washington, DC) – Out of home (OOH) advertising revenue increased 16.7 percent in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) is leading the overall growth, and the […]
Nick Pecko on Getting into the Out of Home Business
Inspiration Lane operates digital and static billboards in Cleveland, Ohio. The company is owned by Nick and Paula Pecko. Billboard Insider talked with Nick Pecko. How did you get into the out of home business? I’ve been a media buyer for almost 20 years, and as the traditional media landscape […]
Lamar Nurses Week Campaign
Baton Rouge, LA – April 11, 2022 – In celebration of this year’s National Nurses Week, beginning May 6th, Lamar Advertising is activating its Digital Out of Home network to honor and recognize nurses across the country. Beginning today, Lamar is inviting those who would like to honor a nurse […]
Company of the Day – InSite Street Media
Company: InSite Street Media Corporate Office: 200 Mansell Court East, Suite 325, Building 200 Roswell, GA 30076 Markets: Atlanta, New York, Los Angeles, Washington DC/DMV DMA, Miami – Fort Lauderdale, and Tampa Phone: 678-906-2960 Email: arockwell@insitesm.com InSite Street Media is a leading operator of Street-Level Media including Transit Shelters, Transit […]
Reader Feedback on Gifts for Out of Home Clients
We received several comments on last Friday’s gifts for out of home clients post Grey Outdoor owner Grey Vick says restaurant or coffee cards are good. Every year we send gift cards to clients around Christmas from other local customers businesses to support them just like your story here. We sent […]
How to Beat Digital Burnout by Rethinking the Marketing Funnel
By James Munnerlyn, Co-founder and President of Blip/Adkom Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall. Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Inspiration Lane
Company: Inspiration Lane Markets: Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio. The company’s founders and owners are Nick Pecko and Paula Young Pecko. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds April 9, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]