Other News

Company of the Day: Waverly Outdoor

Company:  Waverly Bench Ads Markets:  Daytona Beach, Florida Address: 4188 Dairy Ct., Suite D, Port Orange, FL. 32127 Phone: 386-322-3600 Waverly Bench ads operates hundreds of bench advertising spots in the following Florida communities: Deltona Deland Port Orange Holly Hill Edgewater Waverly is more than 20 years old.  Kimberly Was […]

Billboard Insider Classifieds May 1, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman on 4 Things in a Good Lease

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  We asked him what’s in a good lease. 4 things in a good out of home lease (1). Amounts paid monthly rather than annually.  I think it’s easier to negotiate with a property owner to pay them […]

YESCO Acquires 210 Faces in Idaho and Utah

YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]

Selective Structures Matt Schulze on Staying Safe

Some great advice from  Selective Structures Matt Schulze on saying safe on a billboard: Here are some commonsense rules for avoiding electrocution while installing a sign or changing a vinyl.   (1) Use fiberglass rods.  (2) Use a qualified and insured contractor rather than doing the install yourself. Preview the area.  […]

What is Programmatic Advertising?

By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]

VIOOH and Atedra to Supply Digital OOH to US

London / Toronto, 27 April 2021 – Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, […]

Vendor Profile: Sandler Training

Company:  Sandler Training Address: 629 Market Street, Suite 120, Chattanooga, TN. 37402 Email: lisa.nausley@sandler.com Phone: 423-702-5579 Sandler Training provides professional development and sales training to out of home advertising companies.  Lisa Nausley is CEO.  Dan Nausley is President.  Insider talked with Dan Nausley. How did you get involved in assisting […]

Robert Campbell: Successful people do what other people don’t.

Two weeks ago Insider wrote that Lamar Atlantic Regional Manager Robert Campbell  and Gulf Coast Regional Manager Tom Sirmon are retiring this summer.  Insider asked Campbell to reflect on his remarkable 49 year Lamar career. How did you end up at Lamar? After college graduation I worked my way around […]

The 2021 US OOH Recovery In One Slide

Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data.  One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye.  Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]