The public out of home executives took pay cuts during 2020. Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. Total Compensation for Public US Out of Home Company Executives 2019 and 2020 compared with last year […]
There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways. See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned without passing HB 2809 which would have prohibited cannabis advertising within […]
LAS VEGAS (April 27 2021) – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it has teamed up with Resorts World Las Vegas to provide brands with a first-of-its-kind advertising opportunity to reach highly coveted leisure and business travelers with over 135,000 square feet of digital signage. Through the […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 3 digital faces and 7 static faces in the […]
By Kevin Gephart If you’re batting 1,000 you’re playing in the little leagues. Objections are minimized with thorough data gathering and an effective proposal, but there will always be some unforeseen hurdles. Effective objection handling increases your closing ratio and lays the groundwork for future business. It’s never no…it’s only […]
Last week Neil Bell wrote that help wanted billboard ads are surging. Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads. Blip is a good litmus test because their platform is used by thousands of small businesses […]
Getting autonomous cars right is harder than you think. Twitter user Andy Weedman noticed his autonomous car stopped after he passed a billboard with a stop sign in the ad. Level 5 autonomy is harder than you think. Here’s the video showing what happened. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 18 digital and static billboard structures with 36 faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
