Other News

Link Media Revenues Up 10% in 2Q 2023

Boston Omaha reported financials for the second quarter of 2023.  Here are the results for Link Media Outdoor, the company’s out of home subsidiary. Revenues increased 10% to $10.8 million due to improved rental and occupancy rates and the $14 million acquisition of Elevation Outdoor’s 256 faces in November 2022. […]

Outdoorlink, Inc. Collaborates with TDO Advertising Introducing OOH Camera System Through Patented Smartlink Management System [SMS]

“Click Here To Watch Camera System Video” [Huntsville, AL] August, 15th, 2023 – Outdoorlink, Inc., industry leader in cellular-based monitoring and remotely managing billboard assets in real-time, is proud to announce a special project in collaboration with Michigan-Ohio based out-of-home advertising company, TDO Advertising. This project marks the introduction of […]

Talon Appoints Palatnek as SVP Client Development

New York, NY – August 10, 2023 – Talon, the global independent Out of Home (OOH) media agency, today announced the appointment of Todd Palatnek, joining the Leadership team in the position of Senior Vice President of Client Development. Todd joins Talon US from MediaMath, where he served as Vice […]

Company of the Day – Campfire Billboards

Company: Campfire Enterprises Market: Lafayette, LA Phone: 877-722-6273 Email: sales@campfirebillboards.com Campfire Billboard was founded in 2017 and provides coverage in the Lafayette, Louisiana DMA. Brad Fales is the company President.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Kevin Reilly on Lamar’s first digital and where Lamar wants to innovate

Lamar Advertising Board Chairman Kevin Reilly Jr. appeared last week on Lamar’s Digital and Dirt podcast.  Some of the highlights. Lamar’s decentralized approach So we had consolidated financial control over decentralized operations…that means the person who runs that profit center is 100% responsible for the P&L right and they make […]

Most Billboard Insider Readers Report Healthy Revenue Growth

Last week Billboard Insider reported on slowing revenue growth at the public US out of home companies.  Billboard Insider readers are seeing healthy revenue increases based on our readers poll.  10% of our readers say revenues grew more than 10% in the fist quarter of 2023.  27% of Billboard Insider […]

Kurt Tingey on Latin American Billboards

We read with interested an article recently published in Billboard Insider about Costa Rica and the differing billboard building styles and adherence to or lack of ordinances.  While it is true that at times LatAm lacks the uniformity of the U.S., what shines through is good business practices.  We have […]

Company of the Day: Cape May Indoor

Company: Cape May Digital Markets: New Jersey Address: 209 Learning Avenue, North Cape May, NJ Email: info@cmdigitalads.com Phone: 609-732-0313 Cape May Digital operates a digital billboard network with 20 locations in Cape May, New Jersey.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

Billboard Insider Classifieds August 12, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: 6 Steps to Better Listening on a Sales Call

Professional salespeople are focused on being solutions providers.  To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business.  Executed properly a professional sales call […]