Other News

Reflect Systems Receives Patent Award for Unique Ad Management Platform

DALLAS–(BUSINESS WIRE)–Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. The patent details the process by which a computer system can precisely deliver targeted advertising […]

Company of the Day: ADO Florida

We’ve updated and expanded our ADO Florida company of the day article based on an interview with ADO Florida Founder Clark Richards. Company: American Digital Outdoor, LLC dba ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL  33903 Email: info@americandigitaloutdoor.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates […]

Rothfelder on Permit Vesting and Retroactive Enforcement of Regulations

I’ve had several clients contact me recently with the similar and familiar problem where municipalities or other regulatory authorities attempt to change the rules for permitting signs after the submission of the permit application. This tactic usually takes the form of the city simply trying to expedite the passage of […]

Adload Technologies Joins Geopath

SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]

Three Questions For PlainView LED & Vincent Printing On Their New Partnership

Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based OOH companies, PlainView LED and Vincent Printing.  Their agreement allows Vincent Printing to promote and sell PlainView LED digital displays within its various customer and distribution channels. Insider thought it was an interesting partnership so […]

Lindmark Adds National Sales Department

Norman Oklahoma – June 1, 2021 We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite Media Group, d/b/a Lindmark Outdoor Media and its wholly owned subsidiary, FMG North Texas, LLC, d/b/a Lindmark Outdoor, (collectively “Lindmark”) have created a National Sales Department. This department was […]

Company of the Day – Ads for the Road

Company: Ads For The Road Markets:  Texas Headquarters: Austin, Texas Phone:  512-537-1445 Email:  info@adsfortheroad.com Ads for the Road is a veteran owned outdoor advertising company which operates an alternative out of home advertising plant using pedicabs, taxi top advertising and a mobile digital billboard in Austin Texas.  Dallas Dibkey is CEO […]

Gephart on Selling OOH Against Print Advertising

Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print advertising. Consumer print advertising encompasses many forms, including but not limited to newspapers, magazines, journals. I doubted the current impact of print advertising. I found consumer print advertising […]

Cone on Subcontractor Insurance

Last week Billboard Insider discussed how to compensate out of home subcontractors.  Cone Companies Brian Cone reminds Billboard Insider that you need to require subcontractors to carry insurance. What insurance should an out of home company require from contractors? An out of home advertising subcontractor should be required to carry […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]