Other News

Billboard Insider Classifieds June 19, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Happy Fathers Day!

Happy Fathers Day!  Here are just a few of the Father/Son and Father/Daughter teams in the out of home business. Josh Smith and his son Gideon Smith, Advert Outdoor Josh says you can’t start much younger than this!   Randy Burkett of Burkett Outdoor and his son Beau Burkett of […]

Formetco On The Semiconductor Shortage

Our recent interview on steel prices with Jon Odom at Productivity Fabricators created a good deal of feedback including updates on other components and raw material shortages from manufacturers serving OOH.  Formetco noted that most digital devices use chips and that the chip shortage is impacting digital billboards.  Insider spoke […]

Paying for Vinyl Changes

Small out of home companies have asked Billboard Insider for ideas on how to pay their vinyl installation subcontractors.  Here’s what one out of home company told Billboard Insider. What should you pay for outsourced installation?  This is tough. I figure that if two guys can install one vinyl in […]

A Shout Out To Small Business

David Pomeroy is a Houston based billboard advertising consultant who works from the customer side  to help businesses grow their revenues by using billboard advertising to target their customers efficiently. Insider saw his recent post and, with his permission, wanted to pass along his thoughts. I had one of the […]

Company of the Day: Ad-Trend Inc

Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Email: denglish@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro.  Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in […]

Ohio Supreme Court Hears Cincy Billboard-Tax Case

The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]

The IBO Speedway Brings Independents Revenue

Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway.  Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]

OUTFRONT Opens New Detroit office

Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. Originally started under the name Walker & Co., […]

Displayforce Joins DPAA

NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]