With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling. What’s caused the financial difficulties […]
Other News
Wilkins Media Announces Expansion into the UK
London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as […]
Company of the Day – Adsposure
Company: Adsposure National Headquarters: 10810 Kenwood Road, Blue Ash, OH 45242 Phone: 513-554-8100 Markets: Cincinnati Des Moines Fort Worth Indianapolis Kansas City Northern Kentucky Youngstown Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do more than […]
Lind SignSpring Makes Changing Vinyls Easy
Company: Lind SignSpring Address: 399 N. Main St Mansfield, Ohio 44902 Email: JMM@lindsignspring.com Phone: 419-522-2600 Lind SignSpring makes a spring system which allows you to install vinyls with no cable, clips, bars, grommets, wrinkles or rips. For previous articles on SignSprings read Durden Sees 2.5 Year Payback on SignSprings and John Arnold on SignSprings. […]
Reader Feedback on Geopath
We’ve received several responses to Sean Reilly talks about Geopath, Kevin Gleason Speaks Out on Geopath and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]
Vinylworks add Uzenski as SVP Client Partnerships
Vinyl Works is pleased to announce that long time out of home veteran, Jeanine Uzenski, is joining the team as SVP of client partnerships. With over 15 years of experience in the Out of Home (OOH) printing industry, Jeanine has developed a deep expertise in client relations, strategic partnerships, […]
OAAA Partners with Big Brothers Big Sisters to Develop Next Generation of OOH Talent
NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]
Company of the Day: Adapt Media
We’re re-featuring Adapt Media as our company of the day today after doing an interview with Adapt Media Chief Revenue Officer Amanda Newell. Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home […]
Geopath Financial Difficulties
Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]
Lamar Advertising to Manage All Airport Advertising at Orlando Sanford Airport
Lamar will offer enhanced static and digital advertising opportunities throughout the airport, helping businesses engage millions of business travelers and tourists Baton Rouge, LA – March 13, 2025 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced the company has been […]