Billboard Insider interviewed Link Media Outdoor President and CEO Scott LaFoy, who justed celebrated 40 years in the out of home industry. What’s the biggest out of home industry change which you’ve seen in the past 40 years? No doubt the biggest change was digital. Going from static single message […]
Formetco has launched its brand-new podcast-style series, Behind the Boards, spotlighting the people and partnerships that shape the Out-of-Home industry. In the debut episode, Claude Dicks of Allison Outdoor joins Britt McConnell of Formetco, LLC for an inside look at a relationship built on trust, shared values, and a digital board […]
Los Angeles, CA — NPRP Media, a boutique & award winning out-of-home (OOH) agency known for delivering meaningful cultural connections to brands through strategic, creative, and high-impact media, today announced the appointment of Andrew Sullivan as Senior Vice President, Partnerships. In this new role, Sullivan will lead NPRP’s brand and […]
Billboards used to rely on static photos and on-paper stats to win over advertisers, but that is no longer enough. As brands look for proof of visibility, traffic impact, and real-world placement, the industry has shifted toward marketing materials that show what a board actually looks like in motion. That’s […]
Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site, hanging from a swing stage for […]
Billboard Insider is running a series on protecting your company from out of home fraud. We’ve talked about check fraud and pig butchering. Today we’ll discuss impersonation scams. Impersonation scams have been around for a while. Scammers mine a company website or linked in and use the info to pretend […]
WASHINGTON, D.C. – October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This […]
The local Sonic in Lubbock, TX has grown accustomed to the buzz from their billboards. Check out their latest installation featuring backlit custom channel letters and LEDs. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Company: Edge Billboards Headquarters: Cleveland, TN Market: Cleveland, TN Phone: 423-716-1812 Email: info@edgebillboards.com Based in Cleveland, TN, Edge Billboards owns and operates three billboard structure with 6 10×30 digital faces. The digitals are all manufactured by Formetco. To receive a free morning newsletter with each day’s […]
Billboard Insider is running a series on how to protect your out of home company from financial fraud. Last week Billboard Insider talked about check fraud. Today we’ll talk about the importance of not responding to anonymous texts. Pig Butchering Billboard Insider gets several of these texts per week. An […]
