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Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]

Billboard Insider Readers Love to Build Signs

Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value.  Here are the resuts of our […]

Vistar Media’s Provenzano: T-Mobile was one of our biggest clients

Ian Dallimore interviewed  Vistar Media CEO Michael Provenzano on Lamar’s Podcast.   In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million.  Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]

What’s Happened to the Independent Out of Home Agencies?

Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies?  In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state.  Me and my sales guy went to see all the agencies listed, […]

Company of the Day – Woodgreen Advertising

Company: Woodgreen Advertising Headquarters: 57 Main St., South Porcupine, ON CA Market: Eastern Ontario Phone: 705-288-8446 Email: keanan@woodgreenadvertising.ca Woodgreen Advertising in based in Ontario, Canada with 64 static faces providing service both in town and highway advertising opportunities in Timmins and surrounding areas in Eastern Ontario .   To receive […]

The Four Ways to Make Money in Out of Home

On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are four ways to make money in the out of home business. Acquire a poorly managed billboard company and come in and cut costs & properly manage the company. Easement purchases – pay […]

Company of the Day: West Coast Billboards

Note: We are re-featuring West Coast Billboards as our company of the day after a fascinating discussion with Jeremy Jones, the company’s CEO Company: West Coast Billboards Market: California Email: westcoastbillboards@gmail.com Phone: 559-736-1569 West Coast Billboards is a small family owned company which operates on out of home plant with […]

Billboard Insider Classifieds February 8, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]