Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Cameron Outdoor
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
The Ultimate Out of Home Sales Guide
Looking to search for the bestselling OOH sales book? Here is what you will find. We always have eBooks available! Order Your eBook Copy of The Ultimate Out of Home Sales Guide Here! We are currently out of stock on softbacks with more on order. The Ultimate […]
Billboard Insider Classifieds July 12, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Everybody wins when signs look better
Bulletin Displays has developed better looking billboards and advertisers and customers approve. On Wednesday Billboard Insider wrote about how the company’s Landmark Message Centers highlight local landmarks and symbols. Today Bulletin Displays VP Sales Scott Rainey talks about the company’s Blueline Bulletins. What is a Blueline Bulletin? We showcased this […]
Billboard Insider’s 2025 Alphabetical List of North American OOH Companies
Here is Billboard Insider’s alphabetical list of 605 North American Out of home companies. Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture, airport and transit. The list is based on display faces not flips so a digital billboard is one face and a […]
Billups Revenue Up 74% in 1Q 2025
NEW YORK, July 10, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by […]
Company of the Day: Bullfrog Outdoor
Company: Bullfrog Outdoor Markets: Michigan, Indiana Headquarters: 220 Club Course Drive, Fort Wayne, IN. 46814 Email: charliebullfrog@comcast.net Phone: 260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne. the plant includes three digital units. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]
Layoffs Mean Opportunity
Two events have put out of home employees in play. First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go. Second, OUTFRONT is laying off 120 employees 6% of its workforce. The […]
Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results
By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]