Lamar EVP Buster Kantrow was interviewed on Lamar’s podcast this week. Kantrow said two things which Billboard Insider thinks explain why Lamar is the best performing public out of home company. Lamar stays in its lane. Lamar had gone public in 1996 and had done a lot of acquisitions, but […]
Other News
Lind Media Executive Appointments
Lind Media Company, Ohio’s leading independent Outdoor Advertising Company, announced the appointment of Maura S. Siegenthaler as its new President & Chief Executive Officer. Siegenthaler, a graduate of Denison University and MBA from Case Western Reserve University Weatherhead School of Management, joined the company in 1998 and has served as Vice President and Chief […]
Company of the Day: Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
Mashburn Outdoor Acquires Interstate Outdoor Advertising in Huntsville, Alabama
February 12, 2025 Huntsville, AL – Mashburn Outdoor (“Mashburn”) announced today their acquisition of Outdoor Advertising Assets in Huntsville and Decatur, Alabama from Interstate Outdoor Advertising (“IOA”), a division of Nowlin Development Company, LLC (“NDC”). Drachman M&A Co. represented IOA in the transaction. Steve Grant of Grant, Konvalinka & Harrison […]
Creating Value with Billboard Easements
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
Daktronics Unveils their Latest Digital Billboard Technology
Increasing operational efficiency with lifetime image quality BROOKINGS, S.D. – Feb. 12, 2025 – Daktronics (NASDAQ-DAKT), a global leader in digital display technology, releases the next generation of digital billboard technology for the out of home (OOH) market. The DB-7000 builds on a legacy of proven reliability and introduces cutting-edge energy-efficient technology […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO with six digital faces. Greg Watkins is the company’s owner. We […]
Creating Value When Buying Billboards
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
OOH and Tariffs: What’s Next
By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of uncertainty across various segments of our economy – the Trump Administration’s announcement of a 25% tariff on all goods from Canada and Mexico. This week, another trade news drop – a 25% tariff on […]
Reagan Outdoor Billboards are Tracking Great Salt Lake Water Levels
Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing real-time data on the Great Salt Lake’s current water levels, making sure all are aware of the decline in the lake’s water level. As of Monday, the lake was 37.5 percent full and […]