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Reader Feedback on Geopath

Here are some reader comments on Independent Out of Home Companies Asking for Change at Geopath  and Geopath replies to the independents. Jack Sullivan says bring discrepancies to Geopath’s attention I agree 100% agree with Rob Peterson’s stand on the trustworthiness and “the good business sense” of Geopath. Do mistakes […]

Ballyhoo Media Launches Premium 97-Screen Digital Network Across San Francisco Bay Ferry

San Francisco, CA; Ballyhoo Media, the nation’s leading waterway media company, announces the launch of its new digital ad network across the San Francisco Bay Ferry fleet, featuring 97 new 55” 4K glare-free commercial Samsung displays. With programmatic capabilities and real-time measurement and attribution, this network represents the most advanced […]

Boomley sells Midland Texas Assets to Arrington Outdoor

September 9, 2025 – This is to announce the divestiture of outdoor advertising assets in the Midland-Odessa, Texas market from Boomley, LLC to Arrington Outdoor Advertising, LP. The seller, Boomley, LLC,, is a Puerto Rico based limited liability company headed by Alvaro Aranda. The buyer, Arrington Outdoor advertising LP, is […]

Company of the Day: DDI Media

Company:  DDI Media Markets:  Illinois, Indiana, Iowa, Missouri, Mississippi, Tennessee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces including 44 ditital faces  concentrated Illinois, Indiana, Missouri and Tennessee. The company has the largest digital billboard network in the […]

Geopath Replies to the Independents

Insiders Note:  After our article yesterday asking for changes at Geopath, Geopath requested to respond to the article and provided the following statement. Geopath has a long-standing reputation for providing unbiased measurement to a multi-billion-dollar industry. Geopath undertakes one methodological approach to audit of inventory and assignment of impressions data that […]

Clear Channel Agrees with ATRESMEDIA to Sell its Spain Assets

SAN ANTONIO, Sept. 8, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell its business in Spain to Atresmedia Corporación de Medios de Comunicación, S.A. (“Atresmedia”). The expected purchase price from the transaction of EUR 115 million, or […]

Flexcar and PJX Media run cheeky billboard campaign

BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering. Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life […]

Company of the Day – DC Marketing

Company:  DC Marketing, LLC. Markets:  Oneonta/Cooperstown, New York Address: 16 Kearney St. Oneonta, New York, 13820 Email: Len.dcmarketing@gmail.com Phone: 607-244-9183 DC Marketing is a family owned business which operates in the City of Oneonta, New York. Len & Dellene Carson are the owners. Dan Wood is the sales manager. Insider […]

Nick Brien Says Don’t Expect Much M&A from OUTFRONT in 2025

Here’s a summary of Nick Brien’s comments at the Citi 2025 Global Tech, Media and Telecom conference, analyzed and sponsored by SignValue. On his background I’ve been always in the media marketing industry, but always on the agency side. So some would say, I’m now the poacher turned gamekeeper. It’s […]

Independent Out of Home Companies Asking for Change at Geopath

A group of independent out of home operators is asking for change at Geopath.  Billboard Insider talked with one of the group’s members, Chris Tavlarides, to learn more.  Tavlarides is the co-founder of Capitol Outdoor, an independent out of home company with thousands of digital and static billboards and kiosks around the […]