Other News

Company of the Day – Headrick Outdoor Media

  Company: Headrick Outdoor Media Headquarters: One Freedom Square, Laurel MS 39440 Markets:  Kansas Oklahoma Texas Louisiana Mississippi North & South Carolina Phone: 601.649.1977 Email:   sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. A. B. […]

Matt Siegel on Increasing OUTFRONT’s Margins

Here are excerpts from Outfront CFO Matt Siegel’s comments at last week’s B of A leveraged finance conference sponsored and analyzed by Signvalue. Siegel would eventually like to renegotiate the MTA contract We think we can make a good case for renegotiating something mutually beneficial… We like the franchise.  We […]

Adams Continues Acquisitions in the Carolinas

  CHARLOTTE, N.C.–(BUSINESS WIRE)–Adams Outdoor Advertising today announced the acquisition of out-of-home advertising assets from Keysasa Outdoor in Shelby, North Carolina. This addition of two new structures and four high-impact digital faces expands Adams’ reach along key corridors on the western edge of the Charlotte Designated Market Area (DMA). Shelby lies approximately 45–50 […]

Bob Klausmeier Jr., RIP

Robert (Bob) Edward Klausmeier, Jr., 72, Carmel, Indiana, passed away peacefully on November 30, 2025, after a long illness. He is survived by the love of his life, Becky Ann Klausmeier, and four children, Robert E. (Dawn) Klausmeier, III, Savanah, Georgia; Theresa M. Klausmeier, Ft. Worth, Texas; Benjamin F. (DeLisa) […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Heads Up Media

Company: Heads Up Media Markets: Texas Address: Sherman, Texas Email: tony@headupmedia.net Phone: 903-647-0964 Heads Up Media operates a billboard plant with 6 digital faces in the Sherman/Denison area in Texas.  The company was formed in 2012.  Tony Thomason is the company’s founder and owner.         To receive […]

Billboard Insider Classifieds December 6, 2025

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

MRC Publishes Final Out-of-Home Measurement Standards

Insider’s Note:  We admit we were wrong on our timing.  Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]

Blip Acquires Signdash to Support Independent Operators

Blip, the leading self-serve platform for independent out-of-home media owners, announced today that it has acquired Sign Dash, a software platform built to simplify billboard operations. The move strengthens Blip’s long-term strategy to support media owners at every stage of their growth by offering practical tools that make daily work […]

Daktronics Announces New CEO

BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]