Here are excerpts from Outfront CFO Matt Siegel’s comments at last week’s B of A leveraged finance conference sponsored and analyzed by Signvalue. Siegel would eventually like to renegotiate the MTA contract We think we can make a good case for renegotiating something mutually beneficial… We like the franchise. We […]
Other News
Adams Continues Acquisitions in the Carolinas
CHARLOTTE, N.C.–(BUSINESS WIRE)–Adams Outdoor Advertising today announced the acquisition of out-of-home advertising assets from Keysasa Outdoor in Shelby, North Carolina. This addition of two new structures and four high-impact digital faces expands Adams’ reach along key corridors on the western edge of the Charlotte Designated Market Area (DMA). Shelby lies approximately 45–50 […]
Bob Klausmeier Jr., RIP
Robert (Bob) Edward Klausmeier, Jr., 72, Carmel, Indiana, passed away peacefully on November 30, 2025, after a long illness. He is survived by the love of his life, Becky Ann Klausmeier, and four children, Robert E. (Dawn) Klausmeier, III, Savanah, Georgia; Theresa M. Klausmeier, Ft. Worth, Texas; Benjamin F. (DeLisa) […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Heads Up Media
Company: Heads Up Media Markets: Texas Address: Sherman, Texas Email: tony@headupmedia.net Phone: 903-647-0964 Heads Up Media operates a billboard plant with 6 digital faces in the Sherman/Denison area in Texas. The company was formed in 2012. Tony Thomason is the company’s founder and owner. To receive […]
Billboard Insider Classifieds December 6, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
MRC Publishes Final Out-of-Home Measurement Standards
Insider’s Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]
Blip Acquires Signdash to Support Independent Operators
Blip, the leading self-serve platform for independent out-of-home media owners, announced today that it has acquired Sign Dash, a software platform built to simplify billboard operations. The move strengthens Blip’s long-term strategy to support media owners at every stage of their growth by offering practical tools that make daily work […]
Daktronics Announces New CEO
BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]
Why you want the long game—for better gains
Or how your billboard campaign should remain significantly consistent. If you want significant return. From Todd and Richard at Up To Something You’ll get tired of your ad long before your audience does. It happens all the time. A few weeks—or a few months—after launch, clients start to assume the […]
























