New York, NY – October 15, 2024 – Screenverse, a leader in programmatic digital out-of-home (DOOH) , today announced a partnership with GPO Vallas to integrate SOMO, the largest digital taxi top network in New York City, into its growing portfolio of DOOH inventory. Through this partnership, Screenverse gains […]
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the OOH industry, working from the inside of a larger regional billboard company. Kerry shared about his work background I began […]
Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient. We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]
By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]
Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to kind of limit the number of things we’re asking our sales employees to do. We are […]
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs of Chicago) is a fourth generation family owned firm which was originally founded in 1892 to do billboards and on-premise signs. In 1984 the company sold the on-premise business […]
