Sean Riley, CEO of Lamar, stated at the recent Wells Fargo Technology, Media, and Telecom Conference: “You have to sell in the period for the period to make the period.” Lamar is widely regarded as America’s most successful OOH company and one of the best in the world. However, as […]
Other News
ROTHFELDER ON “LET’S GO BRANDON” SIGNAGE
Here’s an editorial warning for the linguistically sensitive before you read this article: while containing direct quotes from the October 14, 2025 opinion of the United States Court of Appeals for the Sixth Circuit, the reader of this article will encounter several references to both the literal and euphemistic slur […]
The Non-Profit Which Spends $7 Million a Year on Out of Home
Christian Aid Ministries is an Ohio based non-profit which spends $7 million a year on billboard evangelism. The company’s billboards include a thought provoking question or statement and encourage people to call a toll free number to speak with a pastor. We talked with Jay Stoltzfus about the […]
Company of the Day: Harkey Media
Company: Harkey Media Address: 3550 N. Central Ave., Suite 1500 Phoenix, AZ 85012 Phone: 602-421-2516 Email: press@harkeymedia.com Harkey Media operates a billboard plant in the United States. The Company is headquartered in Phoenix, with offices in Los Angeles, Las Vegas and New York. Harkey purchased the assets of Mesa Outdoor […]
Billboard Insider Classifieds November 29, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Andy Goodman on the value of left hand reads
Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends […]
Ari Buchalter on the Broadsign Acquisition of Place Exchange
Dear Valued Partner, I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide. Place Exchange’s vast network of ecosystem integrations, advanced […]
Happy Thanksgiving
Billboard Insider is taking today off for the Thanksgiving holiday. As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber. That makes […]
Broadsign Announces Acquisition of Place Exchange
November 25, 2025 Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers. MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment […]
Huntington Billboards Acquires Racer Outdoor (KY) and Grayson Outdoor (AR), Adding 68 Static Displays
Gordon, Ohio – November 25, 2025 Huntington Billboards announced the acquisition of Racer Outdoor in Kentucky (32 static displays) and Grayson Outdoor in Arkansas (36 static displays), adding 68 total static boards to its growing network across the Midwest and South. “We don’t acquire companies to get bigger. We acquire […]
























