Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama. John Persons is the company’s CEO. [wpforms id=”9787″] […]
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Speaker List for June FEPE Congress
Barry Louth, Head of UK Media Planning of European pay-TV leader Sky and Richard Brooke, Media Operations and Strategy Director of Unilever (Europe) will address some of the key issues facing the global Out of Home industry at next month’s FEPE International Congress in Stockholm. Speakers already announced include Carat […]
Darrin Friskney on Digital Billboards and FCC Emmission Limits
Watchfire has published a white paper alleging that Asian manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass FCC limits. Insider asked Watchfire Vice President Darrin Friskney about the issue. What are the FCC emission limits for digital signs and why are they important? […]
Billboard Insider Classifieds – April 28, 2017
“I wanted to let you know that an electrician responded to our ad and we sent him out for his first job last week…Thanks so very much.” Ellen Polansky, JGI Outdoor. Billboard Insider Classifieds work. Our classified cost $60 for 3 months or $120 for 12 months. To self-place your […]
Update on Reed vs Town of Gilbert: Challenges to Billboard Laws Dismissed in Two States
By Kerry Yoakum, OAAA Legal challenges to billboard controls were filed in four states, prompted by a 2015 Supreme Court ruling that bolstered free speech protections. Two of those four cases recently have been dismissed, in Rhode Island and Georgia. In late January, the Rhode Island case (Rhode Island DOT […]
Colors and Outdoor Design
Kissmetrics has put together an infographic summarizing a 2003 study on color preferences by gender. Source: https://blog.kissmetrics.com/gender-and-color/ Blue was by far and away the favorite color of men. Blue and purple were the favorite colors of women. Insider sees lots of examples of powerful billboards which use vibrant rich blues. A billboard […]
The Next Big Thing in Digital Signage
AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week. The round table interview took place in Daktronics’ office overlooking Times Square. The panelists were asked: What’s coming down the pipeline? What’s the next big thing in digital signage? Adrian Cotterill, Editor in Chief, DOOH: “The way […]
Company of the Day: Millennium Outdoor
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 844-842-8664 Email: administrator@milleniumads.net Millennium Outdoor Advertising operates an outdoor plant in Texas and Arkansas. The company’s plant consists of 14 by 48, illuminated steel monopole structures. John Walton is the company’s owner. Paid Ad
Waterloo Rejects Digital Billboard
The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
All Good Ideas Get Borrowed
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]





















