By Kerry Yoakum, OAAA Legal challenges to billboard controls were filed in four states, prompted by a 2015 Supreme Court ruling that bolstered free speech protections. Two of those four cases recently have been dismissed, in Rhode Island and Georgia. In late January, the Rhode Island case (Rhode Island DOT […]
Kissmetrics has put together an infographic summarizing a 2003 study on color preferences by gender. Source: https://blog.kissmetrics.com/gender-and-color/ Blue was by far and away the favorite color of men. Blue and purple were the favorite colors of women. Insider sees lots of examples of powerful billboards which use vibrant rich blues. A billboard […]
AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week. The round table interview took place in Daktronics’ office overlooking Times Square. The panelists were asked: What’s coming down the pipeline? What’s the next big thing in digital signage? Adrian Cotterill, Editor in Chief, DOOH: “The way […]
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 844-842-8664 Email: administrator@milleniumads.net Millennium Outdoor Advertising operates an outdoor plant in Texas and Arkansas. The company’s plant consists of 14 by 48, illuminated steel monopole structures. John Walton is the company’s owner. Paid Ad
The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
Google’s got a driverless car running around Insider’s hometown of Kirkland, WA. Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business? Insider doesn’t think so. There are plenty of non-driving people in vehicles right now. They’re called passengers. Many of them still […]
Outdoor companies talk about generating revenue from placing wireless and data antennas on billboards but so far it’s been lots of talk and little revenues. An analyst asked Outfront about cellular and data revenues earlier this week and here’s what CFO/EVP Donald Shassian said: I think it is like 0.0%, […]
US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
