By Kerry Yoakum, Vice President of Government Affairs, OAAA Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. The […]
A press release on Business Wire recently announced the closing of a $25.0 million Senior Credit Facility for Standard Diversified Opportunities Inc.(“SDOI”) with Crystal Financial LLC. SDOI is a publicly traded holding company and is the parent company to Standard Outdoor out of Austin Texas. Standard Outdoor currently owns 384 faces […]
The Utah House Transportation Committee reviewed a new billboard bill, HB361 last week in a hearing, where opposition from the Utah League of Cities and Towns became public. The House Majority Whip Francis Gibson, sponsor of the bill, says the measure seeks to better define a method of putting a value to signs […]
Scott Fiaschetti of Geopath interviewed Larry Clark, Christine Lanziano and Jeff Randazzo of Digital Outdoor Advertising about how their streamlined RFP process helps 112 independent out of home advertising companies compete for advertising. An interesting read if you are an independent out of home advertising company looking for additional digital […]
By Neil Bell, Owner, New South Outdoor. Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]
By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]
By DJ Jennings, Sales Manager, Outdoorlink I found last week’s Billboard Insider article on preventing vandalism interesting. At Smartlink we have been helping to provide ways of addressing these issues as well. About a year ago we developed a camera system for the purpose of increasing the level of proof […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Insider asked Jim Poage, Formetco’s Director of Safety to talk about staying safe when you’re on a billboard. The event in Newman is so tragic. No matter which outdoor company or vendor that it occurs with, we all feel a great sense of loss when something like this happens. Our […]
