The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
Uncategorized
All Good Ideas Get Borrowed
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
Driverless Cars May Help The Outdoor Business
Google’s got a driverless car running around Insider’s hometown of Kirkland, WA. Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business? Insider doesn’t think so. There are plenty of non-driving people in vehicles right now. They’re called passengers. Many of them still […]
Outdoor data and wireless revenues slow to develop
Outdoor companies talk about generating revenue from placing wireless and data antennas on billboards but so far it’s been lots of talk and little revenues. An analyst asked Outfront about cellular and data revenues earlier this week and here’s what CFO/EVP Donald Shassian said: I think it is like 0.0%, […]
PQ Media Projects US Digital outdoor growth of 9% for 2016-2020
US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
Freitas on the ANA study, driverless cars and creative trends
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
Lamar Revenue up 13% 2Q 2016 on Clear Channel Outdoor Acquisitions
Lamar’s announced second quarter 2016 financials which slightly beat expectations. You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by […]
Fairway Outdoor Stunting in Greenville, South Carolina
Fairway Outdoor is stunting in Greenville, South Carolina. Fox News outlets are reporting the appearance of mysterious billboards which consist of nothing but a smiley face. Fairway is mum so far. Insider’s take: Stunts can be a very effective way of getting attention. Remember Outfront’s Grand Rapids fruits and veggie stunt […]
Company of the Day – Scotty Outdoor
Company: Scotty Outdoor Market: Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580 Phone: 252-468-6969 Email: scottyshivar@gmail.com Scotty outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years. They also build custom signs, billboard structures, vinyl installs and management. Scotty Shivar is the owner. Paid Ad
Dave Westhoff On Entering the Digital Billboard Business
Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. If you have questions after reading this article you are welcome to contact Dave at 573-268-9651 Dave, what’s your background and what […]
