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OOH’s OBIE Awards Entries Surge 40%

By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]

Billboard Insider Classifieds September 4, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Billboard Insider Classifieds May 22, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

City of Houston Has RFP For Digital Billboards

In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards.  Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs.  A […]

Advertising Marijuana in California, Part 2

(Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border.  The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border.  The decision found the regulation to […]

Geopath Mobility Report Shows Traffic is 94% of Normal

  Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement  

Company of the Day: New South Outdoor

Company: New South Outdoor Markets:  Alabama Address:  711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone:  256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama.   Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]

Company of the Day: Myrtle Beach Outdoor

Company:  Myrtle Beach Outdoor Advertising Markets:  North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC  28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina.  In October 2019 Myrtle Beach sold 14 billboard faces in Florence […]

New Geopath Webinar Series Announced: Speaking Frankly

The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]