On this week’s Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor’s spinoff from iHeart, the benefits of independence, the new board and priorities for next year. Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion […]
Podcasts
Ian Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Paul Wright says out of home values are 10.5-11 times cashflow
This week’s Billboard Insider podcast features Paul Wright, the top out of home valuation expert in the United States. Paul’s firm SignValue.com appraises billboards, billboard leases and billboard easements. Paul talks about out of home values, a tax case that could hurt values, Landmark Infrastructure and what he thinks of […]
Jonathan Gudai: automation can double the digital out of home ad spend.
This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]
Billboard Insider Podcast Episodes
Here is a list of the Billboard Insider Podcast episodes. You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]
Geopath’s Kym Frank on Geopath’s New Measurement System
This week’s podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]
Melody Roberts on Principles of Good OOH Design
This week’s podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast […]
Nancy Fletcher on the Thomas Case, Women in OOH and Mentors
This week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA. Here are highlights of our interview. What have been the industry’s biggest accomplishments over your tenure? […]
Chris Cowlbeck of the IBOUSA
This week’s podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators […]
John Weller on the Out of Home Debt Markets
Today marks the debut of the Billboard Insider podcast. Our first guest is John Weller, co-publisher of Billboard Insider and a co-owner of Billboard Loans, LLC, an out of home lending fund. John talks about out of home lending, what he thinks of the leverage of Lamar, Outfront and Clear Channel […]