Today’s podcast guests – Paul Wright and Carson Frost – talk about out of home values, who’s buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise […]
Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales […]
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
Today’s podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America. Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it […]
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards. Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design. To receive a free Prismview […]
Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]
Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee. On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for […]
This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]
